Attracting Big, High-Quality Leads
We have already shared a few articles on reputation management. However, here we’ll go over the easiest and most effective way of making leads for companies that do it. Preferably big and hot leads.
Leads who are looking for ways of managing their online presence or maybe don’t even know they have a problem which you will point out by creating a super personalized yet cold email that with a big probability will make them “worm” as you will be talking about the improvement to their business and their revenue.
At Outscraper we guarantee the results if you read this page fully, follow this page tutorial carefully, and make your emails professional (no spelling mistakes, no “Hello COMPANY_NAME_HERE”).
You can check the reviews of similar clients who have already succeeded, and I hope to see you among them. See you on the winning side!
Utilizing Reputation Management for Effective Cold Email Strategy
Strategy: Make Your Emails So Personal, Customers Can't Help but Respond
Personalizing emails is one of the most misunderstood concepts in outreach. Many outbound emails focus on showcasing how great the sender’s service or product is. However, the key is to prioritize your clients and address their specific problems. The truth is, people—especially those you don’t know—are not interested in your business. What they care about is their own business, and that’s what should matter most to us.
To help your client focus on growing their business and increasing revenue, we’ll conduct an in-depth analysis of negative reviews impacting their locations. After gathering the findings, we’ll compile a detailed report (delivered as an email, PDF, or other collateral) that clearly presents the issues identified.
This report will include the reviewer’s name, direct links to the reviews, and supporting screenshots. Additionally, we’ll outline our solution to address these problems, providing a clear path forward with a compelling call to action.
Therefore, on the one hand, we’ll create highly personalized emails that address the client’s known issues and present straightforward solutions, such as scheduling a call or responding directly. On the other hand, we’ll leverage automation to efficiently reach a large number of potential clients.
The Necessary Steps To Succeed
Step 1: Create a List Of Places
This is the most critical step, as it lays the foundation for everything that follows.
You can begin by creating a list of businesses from scratch using Outscraper’s tools or by enriching an existing list of companies sourced elsewhere. Our main goal here is to obtain Place IDs or Google IDs, which will be used in the next step for fetching reviews.
Keep in mind that a custom-built list will typically perform better because it’s unique and not overused like the ones you might purchase from third parties.
Fetching Companies
Google Maps Scraper Leads
You’re likely eager to reach all potential leads, but every successful sales strategy starts with defining your ICP (Ideal Customer Profile). Think about who your ideal customer is and who generates the most revenue for your company. Where are they located? For example, they could be real estate agencies in California or dentists in New York.
Once you have a clear picture of your target audience, use Google Maps Scraper to gather data about them. By default, this tool will extract and enrich listings with emails and contact details that you can use for your outreach. However, if you want to delve deeper into enrichment, this is a great place to start.
Once you have the results, it’s advisable to clean the list and remove any entries you’re unsure about. Outscraper also provides filters that allow you to refine a list before it’s even scraped. However, I recommend using these filters only after you’ve gained some experience, as they can be overwhelming for first-time users and we don’t want to be stuck here.
Enriching Your File With Companies
If you already have a list of companies, you likely don’t want to create another one. Outscraper offers an option to enrich your existing file with Google Maps data, provided your file has sufficient information and clear headers for the tool to establish connections. Typically, having company names along with addresses or at least cities is enough for Outscraper to find the relevant data.
Step 2: Adding Reviews To Your Places
Google Maps Scraper Leads With One Negative Review
As part of our strategy to create highly personalized emails that clients can’t ignore, in this step, we’ll add one negative review to each lead you have. This will allow you to address a specific pain point in your outreach emails, showcasing how you can solve their problem.
The process of filtering and selecting just one negative review per company is detailed in this tutorial. The only difference is that we can use Place IDs or Google IDs from the previous step as queries for Google Maps Reviews Scraper to uniquely identify each location.
Additionally, you’ll likely want to keep everything in the same file, making it convenient to enrich your existing file with data from step 1. The tutorial for enrichment is provided here; the only difference is that you’ll select Google Maps Reviews Scraper instead of Google Maps Data Scraper.
Step 3: Taking Screenshots to Insert into Emails
By this point, we should have a list containing companies, emails, and one negative review for each company. You already can create emails like this:
Subject: Monitor Reviews and Ratings
Body:
Hello <email_1_first_name>
I'm doing some research on <name_for_emails> to determine if we're a fit or not.
Some <a href="<author_link>"><author_title>/a> left <a href="<review_link>">an unfair review</a> about <name_for_emails> by saying:
"<review_text>"
Would you like me to remove/overwrite it for you?
However, clicking links from unknown emails can be risky, so adding a screenshot of the review can increase conversions and make the emails even more personalized. You can achieve that using WebPage Screenshoter service that will make a snapshot of the place/review page and return you a hosted link with the image that you can insert into your email.
Step 4: Craft an Effective Email Campaign
Personalized Cold Email Template
At Outscraper, we use a powerful tool called Instantly.ai, which allows us to upload contacts, write templates, and reference specific columns directly within those templates. Alternatively, you can try Mailmeteor.com.
We won’t go into detail about how to use email-sending software, as I’m sure they provide ample documentation to help you get started. Moreover, you can find any other service suitable for sending emails in bulk.
Step 5: Launch The Campaign
Personalized Cold Email Preview With Screenshot
Once your templates are ready, I recommend sending a few test emails to your Gmail account to ensure they look good and contain no mistakes.
Best Time To Send Marketing Emails
Research indicates that the best time to send emails is between 9 AM and 11 AM. Other effective times include 1 PM to 2 PM and 5 PM to 6 PM. Midweek days—especially Tuesday, Wednesday, and Thursday—are often optimal for sending emails, as there tend to be fewer messages and higher open rates compared to Mondays and Fridays.
Final Thoughts on Email Campaign Timing
Crafting personalized email campaigns is essential for engaging potential clients effectively. By understanding your ideal customer profile, researching their pain points through negative reviews, and utilizing scraping and bulk email sending tools, you can create compelling outreach that resonates with your audience.
Remember to maintain a focus on your clients’ needs, ensuring your emails highlight solutions to their problems. By implementing these strategies, you’ll be well on your way to running successful email campaigns that not only capture attention but also drive meaningful responses that you can convert to revenue.
What Conversion Rate To Expect
On average, cold email conversion rates typically range from 1% to 5%. Some high-performing campaigns may see conversion rates as high as 10% or more.
Average Conversion Rate Archived By Outscraper Sales Team (Without Deep Personalization)
By utilizing Outscraper’s tools for reputation management in combination with Google Maps data, personalization, and being helpful with the company’s pain points, you can have the confidence that your cold email strategy will surely convert.
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FAQ
Most frequent questions and answers
Google Map scraping, harvesting, or extracting is a process of getting all the information about places (name, address, coordinates, site, phone, working hours, etc.) from the Google Maps site. It automates manual exporting of the data.
Google Maps reviews scraping, harvesting, or extracting is a process of getting business reviews from the Google Maps site. It automates manual exporting of the reviews.
Yes. You can use Emails & Contacts Scraper along with Google Maps scraper to enrich the data from Google. In order to do so, select “Emails & Contacts Scraper” in the “Enrich by other services” section on the Google Maps Scraper page.
- Login to Google Maps scraper.
- Select categories you want to extract.
- Select locations from the dropdown.
- Select language and check other advanced parameters.
- Click “Scrape data”.
ICP stands for Ideal Customer Profile, which is a description of the ideal customer for a business. It’s a framework that helps businesses identify the characteristics of their most valuable customers, including their firmographics, environmental, and behavioral attributes.
No. All scraping activities occur on Outscraper servers, ensuring that your IP address is not utilized for data scraping. You can close your computer an the scraping task will still be running.
