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Finding Leads for Lead Gen Agency's Clients
Lead generation agencies are responsible for generating and nurturing leads. They provide companies with a wide range of services, including research, lead generation, lead nurturing, and more.
If a company is in need of new customers, they need to hire a lead generation agency. Company owners expect all these lead gen processes to be managed by the agency.
A lead generation agency should be able to leads through various channels. It could be through social media, emailing, or using search engine optimization techniques like keyword research and content marketing.
Depending on the characteristics of the lead to be found, the tools and services to be used also vary. When it comes to finding local leads, the list of tools to be used gets narrower. Few services provide detailed local area data. Many only show data for a particular country. Pages such as Yellow pages are examples of this. Apart from all these restrictions, a great service covers the whole world. This service is Google Maps. Google Maps has grown every year to become the world’s largest business directory.
There are two most important criteria when finding a local lead. As a lead gen agency, these need to be considered. The first criteria is to identify the target market of the customer. The second is to identify and list the potential customers in the target market according to a certain geographical criteria.
Using Google Maps to Find Local Leads
Thanks to its capabilities in Google Maps, it provides the opportunity to quickly list businesses in any category in any city in the world. Agency can find various businesses with a related category on Google Maps effortlessly. The important thing is to identify the right category.
There are several ways to determine the correct category. First of all, the general category list used in Google Maps is being provided. The results of the search made based on the chosen category will appear and continue according to the result.
One value option is to analyze the clients that the agency-client has worked with before to determine the category they belong to. When the customer’s Google Maps record is found, the related category of the business can easily be found in the business record.
The category lists used by Google can be different. For this reason, it is possible to do the targeting correctly by determining the category on the Maps itself.
After finding the category covering the target customers, all Google Maps can be scanned city by city and lead lists can be created. But this will take a very long time. Such a long lead generation process makes it very difficult to scale the agency business, resulting in unprofitable to the business. Therefore, there is a need for a service that will automate this browsing and listing process. Outscraper Google Maps Data Scraper is the answer to this need.
Creating B2B Local Leads With Outscraper Google Maps Data Scraper
Outscraper Google Maps Data Scraper is a web service that extracts Google Maps data according to the specified category and location. Using Outscraper is easy and efficient. Specify the category, select location and start the search. That’s it!
Sample scenario: A client who manufactures and sells disposable products to “medical spas”. Now, he needs to find a Led Gen Agency to collect lead information from all “medical spas” in Los Angeles California.
Let’s do this with the Maps Scraper service. Select the Maps service on the App Dashboard and set the parameters. Choose the category we have determined for target market and set the location from drop down list. Task is ready with general parameters now.
Outscraper can scrape both Google Maps Data of businesses and email and contact information on their websites via a single task. It does this by combining the Emails & Contacts Scraper service with the Google Maps Scraper service.
Emails & Contacts service can be selected as enrichment service and task can be created like that. In the result file, there will be both maps data such as full address, phone number, website and enriched data such as e-mail addresses and social media accounts.
Start the task after checking the parameters and the result file can be downloaded once it is finished.
All result files can be downloaded from the Tasks page. Result file can be opened with any spreadsheet viewer. The sample results in the task we have created will be as follows:
Sample result file can be downloaded and viewed here: Sample_Result
Now we have a detailed list of potential customers for our client. The potential customers in this list will be reached with various cold outreach strategies and the leads will be warmed.
A detailed article on how to create B2B cead lists with Outscraper Google Maps Data Scraper can be read here.