What is Matched Audiences?
LinkedIn Matched Audiences are custom audience segments you can use as targeting selections in your advertising campaigns. You can check details and frequently asked questions on LinkedIn’s help pages.
How You Can Use LinkedIn Matched Audiences for Your Business?
LinkedIn creates leverage for improving collaborations, creating a new environment, and strengthening existing relationships.
LinkedIn, the international directory of the business world, has become a $26.2 billion channel for networking and managing your digital first impression with its millions of members.
Reaching your potential customers on LinkedIn is also an effective method when you do a B2B business.
An ad on LinkedIn can reach 13% of the world’s population. For this reason, it may be the right strategy to use LinkedIn ads to reach your potential customers.
” There are more than 200 characteristics you can choose from as you narrow down your precise professional audience on LinkedIn. You’ll find them all listed in the infographic below, spanning the following categories:
- Job Experience
- Matched Audiences
You can scrape the data of your targeted clients with Outscraper on Google Maps and use them in LinkedIn ads to create matched audiences.
Creating a Match Audience
LinkedIn has a company list template for uploading your company list. There are a few identifiers on that list such as companyname, companywebsite, companyemaildomain, linkedincompanypageurl, stocksymbol, industry, city, state, companycountry, zipcode.
The data you get from Outscraper meets most of these identifiers. However, it will be sufficient to use the linkedincompanypageurl or companywebsite identifier.
Let’s say you want to create a LinkedIn ad to show to digital marketing agencies.
First, you create a B2B Lead List with Outscraper. You can read how it done here.
The result file contains all websites of digital marketing agencies registered on Google Maps. The data in this column can be used for the companywebsite identifier.
In addition, the result file contains the LinkedIn company page URLs. This data can also be used for the linkedincompanypageurl identifier.
Let’s continue with the linkedincompanypageurl identifier in this example. Copy all the data in the linkedin column from the Outscraper result file and paste it into a new excel file. Write linkedincompanypageurl on the first line of the data.
And choose the “Upload a List (company/contact)” option in the “Create audience” dropdown menu. “Upload a list” menu will appear.
The list has been uploaded and is currently being processed by LinkedIn. It takes approximately 48 hours.
LinkedIn Notification: Your audience is currently building and it may take up to 48 hours (on a rare occasion, longer) to start delivery. Include this audience in a campaign at any time and it will automatically start serving when ready.
Tip: If excluding an audience, the audience must be fully processed for the exclusion to apply.
You can either create a lookalike audience with the matched audience created after the list building is finished, or you can create ads directly for this matched audience.