What is Matched Audiences?
LinkedIn Matched Audiences are custom audience segments you can use as targeting selections in your advertising campaigns. You can check details and frequently asked questions on LinkedIn help pages.
How You Can Use LinkedIn Matched Audiences for Your Business?
LinkedIn creates leverage to improve collaborations, create a new environment, and strengthen existing relationships.
LinkedIn, the international directory of the business world, has become a $26.2 billion channel for networking and managing your digital first impression with its millions of members.
Reaching your potential customers on LinkedIn is also an effective method when you do a B2B business.
An ad on LinkedIn can reach 13% of the world’s population. For this reason, it may be the right strategy to give LinkedIn ads to reach your potential customers.
“There are more than 200 characteristics you can choose from as you narrow down your precise professional audience on LinkedIn. You’ll find them all listed in the infographic below, spanning the following categories:
- Job Experience
- Matched Audiences
You can scrape the data of your targeted clients with Outscraper on Google Maps and use them in LinkedIn ads and create matched audiences.
Creating Match Audience
LinkedIn has a company list template for uploading your company list. There a few identifiers on that list such as companyname, companywebsite, companyemaildomain, linkedincompanypageurl, stocksymbol, industry, city, state, companycountry, zipcode
The data you get from Outscraper meets most of these identifiers. However, it will be sufficient to use the linkedincompanypageurl ou companywebsite identifier.
Let’s say you want to create a LinkedIn ads to show to Digital Marketing Agencies.
First, you create a B2B Lead List with Outscraper. You can read how it’s done here.
The result file contains the all websites of Digital Marketing Agencies registered in Google Maps. The data in this column can be used for the companywebsite identifier.
In addition, the result file contains the LinkedIn company page URLs. These data can also be used for the linkedincompanypageurl identifier.
Let’s continue with the linkedincompanypageurl identifier in this example. Copy all the data in the linkedin column from the Outscraper result file and paste it into a new excel file. Write linkedincompanypageurl on the first line of the data.
And choose “Upload a List (company/contact)” option in “Create audience” dropdown menu. Upload a list menu will be shown.
List has been uploaded and now processing on LinkedIn. It takes approximately 48 hours.
LinkedIn Notification: Your audience is currently building and may take up to 48 hours (on a rare occasion, longer) to start delivery. Include this audience to a campaign at any time and it will automatically start serving once ready. Tip: If excluding an audience, the audience must be fully processed for the exclusion to apply.
You can create a Lookalike audience with the matched audience created after the list building is finished, or you can create ads directly for this matched audience.