Why Online Reviews Are the New Word-of-Mouth Marketing
Online reviews now function as the primary form of word-of-mouth marketing because they combine trust, visibility, and scale. The article shows how reviews influence purchasing decisions, shape brand reputation, and provide direct customer feedback across industries. Unlike traditional word of mouth, reviews remain accessible, searchable, and persistent, which means their impact continues long after the original experience. Managing reviews at scale requires structured data collection and analysis. Outscraper supports this need by extracting business data, reviews, and engagement signals from Google Maps and other platforms in a structured format.









