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Why is Google Maps the Place for Marketers?
More and more local and even online businesses are attracting customers via Google Maps by putting their data into it. Nowadays, it’s becoming the perfect source of leads that you and your marketing team should use in order to boost sales.
Actually, all this data is publicly available to anyone who uses the internet. Check out this Swiss restaurant, for example (in the picture). It has a phone number, a site, and other valuable information about the business.
What Can You Do With the Data?
Many marketers along with sales teams export data from Google Maps to do cold calls, investigate customer reviews, research business industries in specific locations, etc. Okay, but how about emails on Google Maps?
What is more, those who need emails and links to Facebook, Instagram, or other social media usually go to the companies’ sites. Business owners willingly leave them on their business pages. Through our research, we see that about 40% of the sites placed on Google have emails, and as you can see on the screen, sometimes it’s super easy to find them. Usually, emails are placed on the main page or pages like `/about`, `/contacts`, `/contact-us, `/about-us, etc.
Once you have the emails, being able to contact the business owners is now feasible. In case your email proposal is well-built and brings real value, there is a big chance that your email will be reviewed by those owners. We recommend using something like SendPulse to do mailing as it has plenty of email marketing tools.
Automation of the Scraping Process
However, every person who has done this process of manual scraping at least for 25 companies will agree that this “monkey job” isn’t the job that sharpens his professional skills, and it’s pretty boring. So what are the options?
Some of you might think about delegating this routine task to a freelancer. Bigger teams, in case there are developers in the company, might ask them to help, and in case the programmers have experience in the scraping field, they will handle it.
Although both ways require your time to manage the process of development even once you build the solution, it will require your resources to maintain it. Therefore, finding a stable and existing solution will be the best option for you.
What Can Outscraper Do for You?
At Outscraper, we believe that public data is for everybody, and we apply cutting-edge technologies to prove it. Sign up now and save time for you and your team. Let them focus on what they do best:
- With the Google Maps scraper cloud app, everyone even without technical skills able to start scraping a huge amount of leads just within 6 minutes;
- There are a lot of extended fields that were specially designed for marketers, such as emails, social media, owner links, etc.; (Check this file to see the results example.)
- By using Google Places API, you can integrate all this data into any software and fetch all the data in real-time;
- And it’s actually a monthly renewable free tier that will be enough to get started.
Most frequent questions and answers
It is easy and fast to extract business data with Outscraper Google Maps Data Scraper. Just choose a category, choose a location, set parameters, and start the task. When the task is finished, download the result file.
Outscraper Google Maps Data Scraper allows you to download the Google Maps result you see in the browser as it is. Copy the Google Maps link from the browser, paste it into the Google Maps Data Scraper dashboard and download the results.
Outscraper Google Maps Data Scraper is a powerful data extractor. It offers monthly free credits under the Free tier. You can scrape Google Maps data with these free credits.