Table of Contents

What is Point of Interest?

POI stands for “Point of Interest.” It is a term commonly used in mapping and navigation software to refer to a specific location or place that may be of interest to someone, such as a restaurant, a tourist attraction, a gas station, or a hospital. POIs are usually represented by icons or symbols on a map, and they can be searched for and selected to get more information about them or to get directions to them.

POI data is used by various applications, such as mapping and navigation software, mobile apps, and local search engines, to help users find and discover places of interest and get directions to them. POI data can be obtained from various sources, such as public records, business listings, crowd-sourced information, and data providers.

POI Data Sources

POI data can be obtained from various sources, including public records, business listings, and crowdsourced information. Public records can provide POI data from government databases, municipal directories, or public registers of businesses, landmarks, or other points of interest. This information is typically free and available to the public. Business listings such as yellow pages, online directories, or social media platforms can also provide POI data. These include more detailed information about businesses, such as their hours of operation, website, or ratings and reviews. Crowdsourced information can be collected from user-generated content or crowdsourcing platforms such as Yelp, Foursquare, or Google Maps. These sources rely on user contributions to update and maintain the accuracy and relevance of the data, and may include user reviews, photos, or other relevant information.

It’s worth noting that different sources of POI data may have varying levels of accuracy, completeness, and timeliness. For this reason, POI enrichment is an important process. The more sources used to enrich POI data, the higher the accuracy, completeness, and timeliness will be.

Enriching Point of Interest Data With Google Maps​

Google Maps is a powerful tool for enriching POI data, with various features that allow users to contribute and update information. Google Maps provides users with a wide range of information about POIs, including their location, contact information, ratings, reviews, and photos. Enriching POI data with Google Maps is critical for mapping and navigation software, mobile apps, and local search engines, as it enables users to find and discover places of interest quickly and efficiently. By leveraging the power of Google Maps, businesses and organizations can ensure that their POI data is accurate, complete, and up-to-date, thus improving the overall user experience.

Enriching basic data with Google Maps Data, such as an address and business name, can add valuable information to a database. By using Google Maps, additional data that can be added to the database includes:

  1. Contact information such as a phone number, website, and business hours.
  2. Business category, menu, price range, features, and amenities.
  3. Reviews and ratings from customers who have visited the business.
  4. Photos and videos of the business, including interior and exterior shots, menu items, and products.

Google Maps provides over 40 data for each point of interest (POI), offering valuable information that can be used to enrich and validate the data.

Basic Information About a Place on Google Maps

Some of this data can be accessed directly by opening the Google Maps location in a browser, while others remain in the background. To collect all the available data, it is necessary to use a data scraping service or tools. These tools and services allow for the extraction of all data and can save a significant amount of time. Outscraper Google Maps Data Scraper is one such service. This online service allows for the extraction of Google Maps data and more. It offers dozens of data about a POI. The sample data set that can be extracted from Google Maps about a point of interest is as follows:

Extracted Data With Outscraper Google Maps Data Scraper

About a POI, these data as standard from Google Maps can be extracted. Thanks to Outscraper’s enrichment services, it can also offer more. Emails & Contacts Scraper enrichment service offers a lot of additional data about a POI. 

Additional Enrichment Data for POI

Enriching a list of POIs with data from Google Maps and Outscraper’s Enrichment Services is a straightforward process. The Outscraper Google Maps Data Scraper service offers an ‘Enrich File’ option that allows for easy data enrichment. Simply click the ‘Enrich File’ button on the service page and upload the file. To scan the data in the POIs by reference to Outscraper, there are specific conditions that need to be met in the data columns. These conditions can be seen in the pop-up window that opens.

Enrich file with Google Maps Data Scraper

You just need to make sure the file contains fields and headers that the platform can use for enrichment. Supported headers: company name, legal name, business name, company, business, name, address, city, state, zip code, country. Outscraper does the rest.

The tutorial “How to Enrich Companies Data with Google Maps?” explains the entire process of POI enrichment step-by-step. If you’re interested in learning more about POI enrichment and how it works with Outscraper, you can sign up for a free account to test it out now.

FAQ

Most frequent questions and answers

Point of Interest (POI) in Google Maps refers to a specific location or place that may be of interest to someone. Google Maps provides users with a wide range of information about POIs, including their location, contact information, ratings, reviews, and photos. POIs are represented by icons or symbols on a map and can be searched for and selected to get more information or directions. Outscraper Google Maps Data Scraper is a service that can be used to extract all available data from Google Maps about a POI.

POI data can be obtained from various sources, such as public records, business listings, and crowdsourced information. However, different sources of POI data may have varying levels of accuracy, completeness, and timeliness. For this reason, POI enrichment is an important process. Google Maps is a powerful tool for enriching POI data, with various features that allow users to contribute and update information. To collect all the available data from Google Maps, it is necessary to use a data scraping service or tools. Outscraper Google Maps Data Scraper is one such service that allows for the extraction of Google Maps data and more.

POI datasets are collections of information about specific locations or places that may be of interest to someone. POI datasets can include various types of data, such as location, contact information, ratings, reviews, photos, and more. By enriching POI datasets with data from sources such as Google Maps, businesses, and organizations can ensure that their data is accurate, complete, and up-to-date, thus improving the overall user experience. Outscraper Google Maps Data Scraper is a service that can be used to extract and enrich POI datasets with additional data, such as emails and contact information.

Categories: Use Cases

Yunus

Marketer, Content Writer, Customer Experience Developer - Facebook | Linkedin | Twitter

0 Comments

Leave a Reply

Avatar placeholder