Table of Contents

Building a directory website is attractive to many people for different reasons. Sometimes for making money, sometimes for a hobby, sometimes for public benefit, directory sites can be established.

Although creating a directory website may seem difficult at first, there are basically 3 steps to set up a directory website. These are “finding a niche“, “choosing a website builder“, and “collecting location data and descriptions“.

Finding Niche

Finding a niche for the directory site is directly related to the motivation to create it. Is the goal to make money? Or will it be unpaid?

If the goal is to make money, there are many ways to find the right niche market. For example, Google Trends is one of them. With search terms such as “near me” in Trends, the most sought-after listings can be identified and worked on.

Google Trends - Niche Market Searching

Similar to Trends, Google Keyword Planner can show you which businesses are attracting the most attention. Thus, a correct niche is chosen to create the business directory website. The more attention a niche gets, the more money business owners tend to spend on its prominence.

Google Keyword Planner - Niche Finding

Choosing Directory Website Builder

Different builders can be used to create a directory website. Like Wix, Bubble, WordPress, and many other ready-made no-code builders. WordPress theme developers, seeing this demand and need in the market, created various directory listing themes.

So much so that there is a special category called “directory listing” on ThemeForest. There are dozens of best-selling themes in this category, such as ListingPro, Listify, MyListing, Listeo, and Listable. These themes have been sold thousands of times.

Demo Directory Website for Restaurants - WordPress Pre-Built Theme

These pre-built themes allow you to get the project up and running quickly. It provides flexibility in colors, layout, icons, and many more. You don’t have to spend hours on design. This provides a great advantage.

The most important thing to consider is the ability to import location data. Because processing hundreds of location information into the database one by one would be a hassle.

The goal is to automate as much as possible with no-code tools. Only in this way can the website grow and contain hundreds and thousands of location records.

WordPress themes make the design work of the website extremely easy, and Outscraper’s No-Code Google Maps Data Scraper service also provides great convenience for providing location data in bulk.

Providing Location Data in Bulk

Outscraper, with its cutting-edge technologies, extracts the data of any business or place on Google Maps in a snap. More than five thousand categories are defined in Google Maps. Scanning and scraping each category is possible with the Outscraper Google Maps Data Scraper service.

Let’s say you want to create a directory website for coffee shops. For this, you will need a dataset that will contain details such as the names, addresses, phone numbers, and websites of the coffee shops. For a small location, it may be possible to find the information about the coffee shops one by one from Google Maps and add them to the database of the WordPress theme. But it is very difficult to do this in big cities. It takes too much time.

Outscraper is a great resource for finding businesses. It allows you to find dozens of coffee shops in a single search. For example, “Coffee Shops in Santa Barbara“:

Google Maps Search Result - Coffee Shops in Santa Barbara

Outscraper allows you to easily extract Google Maps data with its simple and useful interface. It scrapes the results of any search query in Google Maps in a single task. In order to not miss any business in the region, it has a deep scanning feature. It does this with zip codes. Thanks to zip codes, it creates a query for each zip code in that region and extracts the results.

So scraping all places within a region is possible with Outscraper. It doesn’t get stuck on Google Maps limits.

Outscraper Google Maps Data Scraper Dashboard

To use the Outscraper Google Maps Data Scraper service, it is sufficient to select the location and category and set a few small parameters. No coding knowledge is required. In addition, Outscraper runs all processes on its own server. You don’t need a proxy, either.

Google Maps Scraper Result File - Coffee Shops in Santa Barbara

Result file can be in CSV/XLSX/JSON/Parquet format. Thus, it is possible to import the WordPress directory theme database in whichever format it supports. Sample result file here: Coffee Shops in Santa Barbara

Outscraper Google Maps Data Scraper provides you with all the location information you need as a no-code service. You can check out what it has to offer here. Name, website, type, phone number, full address, and more are included in the result file.

The service is free to try with free credits. Try it now to create and scale the directory website business.


Most frequent questions and answers

  1. Find your niche
  2. Choose the best WordPress directory listing theme 
  3. Scrape location data with Outscraper from Google Maps
  4. Import location dataset to WordPress database

Directory listing websites contain details of selected businesses in a particular category. They are usually created for a special purpose. It is created only by targeting specific niches such as coffee shops, automotive repair and spare parts, tobacco shops, and real estate.

It is possible to earn money with directory sites. Various models such as privileged listing, ads, and paid membership lets you make money from directory listing websites.

Directory listings cause rich content for SEO because it contains multiple different words and descriptions about locations. Creating unique pages instead of spamming by copying the exact same content helps SEO.

  1. Choose a topic
  2. Use WordPress website builder and directory listing theme
  3. Define Regions
  4. Extract business location data with Outscraper for these regions
  5. Upload location data and edit the listing
  6. Publish the online business directory
Categories: Use Cases


Marketer, Content Writer, Customer Experience Developer - Facebook | Linkedin | Twitter


Leave a Reply

Avatar placeholder