A Google Business Profile (GBP), previously known as Google My Business (GMB), is a free business listing that appears in Google Search and Google Maps. It contains essential business information such as name, address, phone number (NAP), business categories, operating hours, photos, and customer reviews. Google uses this data to display local businesses to users searching for products or services in a specific area.
For marketing agencies, B2B sales teams, and recruiters, Google Business Profiles are one of the most valuable sources of structured local business data. They provide direct access to company contact details, industry categories, ratings, and location information that can be used for prospecting, market research, and targeted outreach. Extracting and organizing this data can significantly reduce the time required to build high quality B2B lead lists.
Real-World Example:
For example, a marketing agency might use a Google Maps scraping tool like Outscraper to collect Google Business Profile data for all dentists in Los Angeles, extracting phone numbers, websites, and review counts to build a targeted outreach list.