TheLinksGuy and Outscraper: Using Data for Effective Link Building Strategies
Table of Contents
How TheLinksGuy Balance Data and Human Touch in Link Building
The power of genuine connection and the importance of link building is a game-changer in a world influenced by automation, and in SEO, data is king, but relationships are the kingdom. This is the truth understood by both TheLinksGuy and Outscraper.
This case study demonstrates how TheLinksGuy, a leading link-building agency, balances genuine connections, link-building, SEO, data, and relationships. The company stands out by prioritizing the ‘human touch’ alongside innovative strategies.
Founded by Amit, Owner, Chief Link Building Strategist, and Director, with a rich history in digital marketing. TheLinksGuy’s approach aligns strongly with Outscraper’s core value: listening to and understanding our users. At Outscraper, we constantly listen to our users, ensuring our tools provide real solutions.
This is the story of how our shared value translates into measurable outcomes, as TheLinksGuy leverages Outscraper to refine its link-building strategies and achieve exceptional outcomes.
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Interview with Amit from TheLinksGuy
1. Q: You mentioned “to build quality links, you have to build relationships with the right kind of websites.” Correct me if I’m wrong. Can you explain what makes a website “right” for you?
A: The kind of websites you should be building should meet certain criteria:
- They are a legitimate website with some sort of business or educational value.
- They have good quality, editorial content, and have an audience of some kind which is relevant to you, or the topics have crossover with your website.
- The website exists for a purpose beyond just “links”.
Which leads me to the next point – you need to avoid the wrong type of links. This includes:
- Poor quality sites which cover all sorts of topics from random subjects like Home, Business, Tech, Fashion, Lifestyle, all in the same site, with no logical “niche focus” of the website.
- Sites that have just no authority, 0 traffic, and no actual audience, be it from organic search traffic, social, or direct sources.
- Sites that have inflated SEO metrics or traffic, for the purpose of commanding prices for links.
And generally speaking, those links tend to be from so-called “link farms” like the one below.
Characterized by poor quality sites made only for the purpose of selling links. There is a lack of editorial control, and they often have inflated SEO metrics. Even traffic numbers can be misleading, as here is the “Top Pages” according to Ahrefs for one such “tech blog” link farm below.
As you can see, it is ranking for fairly low quality keywords that are not tech-focused, and are just random, or weird topics from other parties providing sponsored posts, or the link farm just targeting very “low hanging fruit” keywords.
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2. Q: You highlighted the need for “access to the right data quickly and efficiently.” Can you give a specific example of a situation where Outscraper’s speed and efficiency significantly impacted your workflow or a client’s campaign?
A: For example, Outscraper has a really good system for scraping Google Maps. We found this very useful when we wanted to scrape a large list of what we’d consider relevant, legit business websites.
Let’s say we wanted to reach out to websites that are Pest Control services, and ask them to link back to a relevant blog post, or to publish an article from us on their blog. Then we can do it in a few clicks.
The Google Maps scraper ensures we get a very tight, relevant prospected list of websites. This ensures we can write up an email template which is relevant to all of those targets, and we can pitch them a topic which at least is highly relevant to a pest control audience, or covers a crossover topic.
This makes for much better success rates.
Plus, as happens in our link building process, you’ll often get very good backlinks, which can only be attained through building relationships with editors and offering something of editorial value, such as good content. But whether you’re eventually buying those backlinks, or getting them with non-paid strategies, the idea is to just maximize your pool of targets, so you can take good quality links.
3. Q: You stated that you “couldn’t find anything that could give us the data in such an efficient and streamlined way” specifically for Google Maps data. What were some of the other solutions you tried, and what are their shortcomings compared to Outscraper.
A: We looked at solutions like PhantomBuster, Apify, DataforSEO, and GMaps Extractor. The problem was that we ran up against 2 issues.
- Software solutions that sat on the software and scraped information were not convenient and a slow way of scraping. It would slow down or prevent the person on team doing other tasks by having it there, or act as a distraction. Could also be liable to crashing.
- We were not highly skilled at development. So having to handle an API would mean more cost, and a headache to code something, and have it usable.
Outscraper was the best solution, in terms of both being a reasonable price and being user-friendly.
4. Q: Could you walk us through a typical process of how your team uses the data obtained from Outscraper in your link-building strategy?
A: So, in a nutshell, here’s what we do:
- Scrape the desired, niche-relevant list from Outscraper
- Filter out rows with no website and run SEO metrics like DA and Ahrefs Traffic levels.
- For each website, you can get the generic email using an Outscraper feature, but we manually research the specific contact person in many cases – especially to find content or marketing roles.
- Create “batches” or “segements” where we compile those lists together, and send them an outreach email via our Pitchbox system. It is 80% template and 20% personalized.
- Do a series of 2 follow ups, and wait for replies to come in. When we get replies, we’ll aim to discuss and negotiate so that it turns into a backlink.
5. Q: You mentioned the accuracy of the data as a key benefit. Can you share an instance where the accuracy of Outscraper’s data directly contributed to a successful link placement or outreach effort?
A: We had a particular recent project where we really needed to secure local based links, as it was important to a project they were running.
We hyper focused on 2 states – Oklahoma and New Mexico. With Outscrapers’ ability to pinpoint that data and give us those prospecting lists, we were able to build those very specific 5 links in a matter of only weeks.
We have also had projects where we want to reach out nationally, to as many websites as we can in a particular business sector. The moving and storage sector was one which we did very successfully with one client. By doing this, we were able to build dozens and links, all from moving companies or storage companies.
6. Q: You mentioned using Google Maps data specifically. Are there any other data source features within Outscraper that you have found particularly valuable or that you are exploring using in the future?
A: Mostly Google Maps.
The Google Search scraper looks good as well, though, if someone is scraping in bulk via Google.
Google Search Results Scraper
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7. Q: Could you elaborate on what aspect of Outscraper’s support team you found particularly helpful? Were there any specific instances where our support made a significant difference?
A: They were good with technical mishaps – for instance, if for some reason a task just did not work, or let’s say we ran something and it just produced no results, they would quickly rectify or tell us if perhaps we input something wrong.
In some rare cases where something went wrong, they also proactively said we wouldn’t be charged incorrectly either. That was really nice.
8. Q: When you say the pricing is “fairly reasonable,” what factors did you weigh when making the assessment, especially considering there were “cheaper options”?
A: It was the user friendly aspect. Definitely there are cheaper options – but those options may not be around as long, the software is harder to use, it has tendencies to create errors a lot more etc.
It was a bit more to pay for Outscraper, but it’s outweighed by how easy it is to use.
9. Q: When you talk about building “quality links,” how does having access to the data from Outscraper contribute to defining what a quality link is for your clients?
A: Google’s algorithm and the nature of content and SEO, is moving towards a phase where relevance, context and editorial value is becoming more and more important. There have also been multiple link spam updates in recent years as well.
The leak from Google’s internal documents in 2024, also gave a sneak peek into some inner workings (or at least theories about them.) What it indicated is that the algorithm was using user click behavior and site recognition as a factor. It showed that links were still important, but there was some sort of tiering system being used to determine value. It also showed they were looking at the relevance of backlink anchors, and if there was an “anchor mismatch,” there is a form of demotion happening.
So it showed links are still important – but it’s going to be about building the right links – good quality links from good quality websites, which have an audience and are actually relevant to your website and audience. Not to mention other factors other than link building, which are too extensive to go into here.
Outscraper can at least help you take care of the data prospecting side of link building, while you concentrate on doing good quality, targeted outreach and building relationships.
10. Q: You mentioned seeing yourselves “continuing to work with them for the long term.” Are there any specific future needs or integrations you hope Outscraper might offer that would further solidify this long-term partnership?
A: I would be interested to see how AI can start to be incorporated more into Outscrapers’ features. Particularly if it can be useful with scraping Google Maps results and determining some sort of relevance, or categorization of websites.
Key Takeaways on TheLinksGuy’s Link Building Strategies
This interview with Amit from TheLinksGuy highlights the evolving nature of link-building and the critical role of efficient data solutions.
- Quality Over Quantity: TheLinksGuy emphasizes the importance of building relationships with legitimate websites with relevant content and an authentic audience, moving away from low-quality link schemes.
- The Human Touch: TheLinksGuy’s approach, which combines data-driven strategies with personalized outreach and relationship building is crucial for effective link building in the current state of SEO.
- Targeted Data Acquisition: Outscraper’s ability to scrape specific data, such as from Google Maps, allows for highly targeted outreach, increasing the relevance and effectiveness of link-building campaigns.
- Efficiency and Time Savings: Outscraper provides quick and efficient access to targeted website data, streamlining the prospecting process and saving TheLinksGuy time and resources, allowing them to focus on strategic outreach and relationship building.
- User-Friendly Solution: Outscraper is favored for its ease of use and reasonable pricing compared to other, more complex or less reliable options.
- Support and Partnership: Outscraper’s responsive support team and proactive approach to resolving issues contribute to a strong and reliable partnership with agencies like TheLinksGuy.
In summary, TheLinksGuy utilizes Outscraper to efficiently acquire targeted data, enabling them to focus on building relationships with relevant websites and achieving strong results. Outscraper’s user-friendly platform, accurate data, and reliable support make it a valuable asset for TheLinksGuy, contributing to their success in delivering effective link-building strategies for their clients.
Video Testimony from TheLinksGuy
Hear directly from Amit Raj about TheLinksGuy’s experience with Outscraper.
Watch the Video for his Full Testimony:
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Share your testimony with us, and we’ll feature you on our website and social media channels. As a thank you, you’ll receive a free backlink to your website. Let’s celebrate your success, inspire others together, and showcase the power of Outscraper!
Connect with me on LinkedIn or drop an email: ed@outscraper.com. Let’s collaborate and learn from each other, We’re excited to promote your website for free. Thank you in advance for your participation.
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FAQ
Most frequent questions and answers
Yes. You can scrape Google Search results by using Google Search scraper.
- Go to Google Search scraper
- Insert the queries you want to scrape (“Bitcoin”, “Trump”, etc.)
- Set up limits, and other parameters
- Start extraction
Google scraper works the same as you would open each search query and copy the results into a file. It automates manual exporting of the search results data.
Google Map scraping, harvesting, or extracting is a process of getting all the information about places (name, address, coordinates, site, phone, working hours, etc.) from the Google Maps site. It automates manual exporting of the data.
Scraping and extracting of public data is protected by the First Amendment of the United States Constitution.
- Login to Google Maps scraper.
- Select categories you want to extract.
- Select locations from the dropdown.
- Select language and check other advanced parameters.
- Click “Scrape data”.
Data from Google Maps can be used in many fields. The most common case is prospecting new customers for your business or using the data for AI and Machine learning. Google Places data also can be a source for building your application.
Yes. You can use Emails & Contacts Scraper along with Google Maps scraper to enrich the data from Google. In order to do so, select “Emails & Contacts Scraper” in the “Enrich by other services” section on the Google Maps Scraper page.
No. All scraping activities occur on Outscraper servers, ensuring that your IP address is not utilized for data scraping. You can close your computer an the scraping task will still be running.
