What is ICP (Sales)
ICP stands for Ideal Customer Profile, which is a description of the ideal customer for a business. It’s a framework that helps businesses identify the characteristics of their most valuable customers, including their firmographic, environmental, and behavioral attributes. As a business owner and consumer, have you ever wondered why some products seem like they were made just for you? This is the simple concept of what the Ideal Customer Profile is all about. The Ideal Read more





