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Google Maps has one of the largest database of business information around the world. This large database makes Google Maps a good resource for creating lead lists. Outscraper’s popular scraping service Google Maps Data Scraper lets you to scrape all data from Google Maps easily and also it allows you to create detailed B2B lead lists with combining Google Maps Scraper with Emails & Contacts Scraper service. You can read how to do it in detail in the article: How to Generate B2B Leads?
Email marketing, SMS-marketing, direct mail marketing and cold calling campaigns can be created with details of the leads. These methods will be discussed in general below. It is recommended that you choose the marketing campaign tools that are suitable for your potential customers, your offer and your product.
All tips and strategies that will be mentioned here as a suggestions. Please discuss with your legal advisor which campaigns you can do according to the legal conditions of the country and region you are in.
Cold Outreach Campaigns
Cold outreach is an marketing technique where a company contacts potential clients with whom they do not have any contact, in order to promote a product or service. This promotion and marketing can happen in many ways, from emails to phone calls.
The marketing campaign may vary depending on target customers, market, product, offer and lead data. Sometimes email marketing is very convenient, while sometimes telemarketing or direct mail marketing will be the right choice.
Cold outreach by email is an extremely popular method. Many SaaS services are available for email cold outreach. Emails are sent to leads obtained through Outscraper via these SaaS. The deliverability rates of the mails are directly related to the quality of the lead data and the service infrastructure of the SaaS service. First of all, it is very important whether the emails in your lead list are validated.
Outscraper’s Bulk Email Verification lets you to validate all emails on your list. It is important to check deliverability before sending emails. You can do this check with the Outscraper service.
The open rate, read rate and response rate of emails depend on the copywriting skills of the marketer who created the campaign and the offer of course.
Many SaaS allow you to create a cold outreach campaign. Some of those Quickmail.io, Mailshake, Lemlist, Gmass and Woodpecker. Gmass lets you do it with Gmail interface.
When using these services, it should be decided from which domain the emails will go. It may not be correct to use the actual domain address of the company when doing email marketing. In the unlikely event that the reputation of the main domain can be preserved in this way.
After deciding from which domain will be used, the domain should be warmed in order to increase the deliverability rate. Email warm up is very important when doing cold outreach. It is not possible to send dozens of e-mails with a newly opened domain. This is why the email warm up is required. Usually SaaSs provide their own warm up tools. Gmass.co has free email warm-up tool for Gmail.
After the domain is warmed up, you need to create a campaign. After that the text and offer can be prepared. Firstly in order to increase the opening rate of the emails, a title that draws attention to the email topic should be selected. While preparing email templates, the most important issue is personalization. E-mails that do not contain any customization have a very low read and reply rate. For this reason, personalization is very important in text containing offer.
Everything will be ready to start the campaign after preparing a personalized text. You should only send a certain number of emails per day in order not to burn the domain. Email sending services can give feedback about it.
Email marketing is an effective method with all its details. When the technical and writing parts are adjusted in the most correct way, good results will be obtained.
1) Buy a new domain other than the main domain to use for email marketing campaign.
2) Prepare this domain with warm up services.
3) Create a campaign using this domain records on email sender services.
4) Find an attractive email header.
5) Prepare a personalized email text template.
6) Send to entire list piece by piece within daily limits.
SMS Marketing is another method that is actively used. Companies that have their customers’ mobile numbers can easily communicate with them via SMS. It is very easy to notify new products, new campaigns and discounts with SMS marketing campaigns.
You can start by parsing the numbers in the lead list for SMS marketing. Lead mobile numbers can be collected with Outscraper services such as Google Maps Scraper.
Outscraper’s “Phone Number Lookup” service lets you get information about phone numbers, check carrier types, names. Thus, lead lists can be validated before SMS marketing. After preparing the validated number lists, several popular SMS sending services can be used. Sendinblue, Clicksend and Allmysms are among the prominent services.
You can create a campaign by uploading the database containing all the lead numbers to the SMS sending service. The most important thing in SMS marketing campaigns is to write a short and effective SMS text.
One of the important details in SMS text is to share a proper URL to potential customers. Customers who come to the shared link should be welcomed very well and information about the offer should be presented without distraction.
When all these preliminary preparations are completed, an SMS can be sent to the entire list. The outstanding aspect of SMS marketing is that the message can be sent to the entire list at once and quickly compared to email marketing.
1) Parse the numbers in the lead list.
2) Validate numbers.
3) Transfer all numbers to the SMS sending service and create a campaign.
4) Write a short and effective SMS text.
5) Send to entire list.
Direct Mail Marketing
Direct mail marketing is a marketing method that continues to be used in the US and in some countries of the world. It is especially preferred in markets such as real estate.
Although it is interesting to use an old method such as direct mail marketing in the presence of digital tools such as email, direct mail is still very effective. Potential customers reached by the mails are highly sensitive to the offer.
Details such as full address and zip code are required to use direct mailing in B2B marketing. Outscraper Google Maps Scraper service allows you to find the mailing addresses of all companies in the target niche market.
After creating your B2B lead list with Outscraper services, you will need a direct mail service that will send printed mails to your potential customers in this niche market. It is reasonable to choose a service operating in that local area. You can get in touch these local companies with a simple Google search.
These companies can assist you in preparing brochures and texts. You can prepare a printed material that best suits your proposal with their support. If possible, make sure to personalized the offer.
If everything is ok after you see a sample printed material, approve the sending of mails to the entire list. Be sure to include details such as email and phone number in the offer text so that they can reach you. When the mail is gone, all that remains is to wait for a return from the customers.
1) Parse lead contact details and full addresses in the lead list.
2) Engage with a company that provides a suitable Direct Mailing service for the targeted local area.
3) Prepare a suitable text and brochure for potential customers with this company.
4) If possible, make sure that the prepared mails are personalized.
5) Send mails to the entire list.
Telemarketing or cold calling is a very old marketing method. With the widespread use of telephones, telemarketing applications have started to be made all over the world. Serious results can be obtained from telemarketing with the right product and attractive offer to the right customer.
Cold calling is an effective method when doing B2B marketing. The most important detail before starting the process is to find the right leads. Outscraper Google Maps Scraper service allows you to easily identify all companies that doing business in targeted markets and collect phone numbers. You can find the phone numbers of the business in the data extracted by this service. It is also possible to access contact information through the Emails & Contacts Scraper service.
Making phone calls when selling international services and products is a serious cost. The best way to reduce this call cost is to use VoIP service. The most popular of the VoIP services is Skype. Skype is Microsoft’s VoIP service. Skype offers affordable credits so you can call various parts of the world very cheaply. In addition, it offers Skype Number service, which allows you to have a local number when calling the target market. In this way, your potential customers can trust you more. They can also reach you by calling this number back.
Before starting the calling, it is necessary to find the most reasonable time that potential customers will be available. A different time may be appropriate for restaurants and another for HVAC contractors. Paying attention to this increases accessibility.
Making a preliminary preparation and highlighting the offer details allows you to move forward without getting stuck while talking. It is important to talk without getting stuck in cold calling campaigns. A moment of silence and misinformation results in losing a customer. If all the preparations are complete, the calling can begin. The system is ready. it is up to the persuasion ability of the marketing employee who calls from now on.
1) Parse lead contact details and phone numbers in the lead list. If possible find the decision maker.
2) Purchase a VoIP service suitable for the targeted local area. If possible, purchase a local callable fixed number with VoIP service.
3) Determine the best time to reach potential customers.
4) Make detailed preparations to start speaking. Create a transcript of the speech.
5) Start calling the entire list.