目录
Google Maps has one of the largest databases of business information in the world. This large database makes Google Maps a good resource for creating lead lists. Outscraper’s popular scraping service 谷歌地图数据抓取工具 lets you scrape all the data from Google Maps easily and also allows you to create detailed B2B lead lists by combining Google Maps Scraper with our 电子邮件和通讯录抓取工具 服务。你可以在文章中详细了解如何做到这一点。 如何产生B2B信息？
电子邮件营销、短信营销、直邮营销和冷谈活动都可以用线索的详细信息来创建。下面将对这些方法进行一般性的讨论。建议你选择适合你的潜在客户、你的报价和产品的营销活动工具。
法律通知。
All the tips and strategies that will be mentioned here are only suggestions. Please discuss with your legal advisor which campaigns you can run according to the legal conditions of the country and region you are in.
冷门推广活动
冷接触是一种营销技巧，公司与没有任何联系的潜在客户联系，以推广产品或服务。 这种推广和营销可以通过许多方式进行，从电子邮件到电话。
营销活动可能因目标客户、市场、产品、报价和线索数据而有所不同。有时电子邮件营销非常方便，而有时电话营销或直接邮件营销将是正确的选择。
电子邮件营销
通过电子邮件进行冷推广是一种非常流行的方法。许多SaaS服务都可用于电子邮件冷推广。通过这些SaaS向通过Outscraper获得的线索发送电子邮件。邮件的可送达率与线索数据的质量和SaaS服务的服务基础设施直接相关。首先，你的线索列表中的电子邮件是否经过验证是非常重要的。
Outscraper的 群发邮件验证 让你验证你的名单上的所有电子邮件。在发送电子邮件之前，检查可送达性是很重要的。你可以用Outscraper服务来做这个检查。
邮件的打开率、阅读率和回复率取决于创建活动的营销人员的文案写作技巧，当然也取决于报价。
许多SaaS允许你创建一个冷推广活动。其中一些是Quickmail.io、Mailshake、Lemlist、Gmass和啄木鸟。Gmass让你用Gmail界面来做。
当使用这些服务时，应该决定电子邮件将从哪个域名发出。在做电子邮件营销时，使用公司的实际域名地址可能是不正确的。在不太可能的情况下，可以通过这种方式保留主域名的声誉。
After deciding which domain will be used, the domain should be warmed in order to increase the deliverability rate. Email warm-up is very important when doing cold outreach. It is not possible to send dozens of e-mails with a newly opened domain. This is why the email warm-up is required. Typically, SaaSs provide their own warm up tools. Gmass.co has a 免费的电子邮件热身工具 为Gmail。
After the domain has been warmed up, a campaign must be created. The text and offer can then be prepared. Firstly, in order to increase the opening rate of the emails, a title that draws attention to the email topic should be selected. 在准备电子邮件模板时，最重要的问题是个性化。不包含任何定制的电子邮件的阅读和回复率非常低。出于这个原因，个性化在包含报价的文本中是非常重要的。
E在准备好个性化的文本后，一切就可以开始活动了。你应该每天只发送一定数量的电子邮件，以避免烧毁域名。E邮件发送服务 可以对其进行反馈。
Email marketing is an effective method with all its details. When both the technical and writing parts are set up in the best way possible, good results will be obtained.
摘要
1) Purchase a new domain in addition to your primary domain to use for your email marketing campaign.
2）用热身服务为这个域做准备。
3) 使用该域名记录在电子邮件发件人服务上创建一个活动。
4) Create an eye-catching email header.
5) 准备一个个性化的电子邮件文本模板。
6）在每日限额内，逐件发送至整个名单。
短信营销
短信营销是另一种被积极使用的方法。拥有客户手机号码的公司可以很容易地通过短信与他们沟通。用短信营销活动通知新产品、新活动和折扣是非常容易的。
你可以从解析线索列表中的号码开始，进行短信营销。领先的手机号码可以通过Outscraper服务收集，如 谷歌地图抓取工具.
Outscraper的"电话号码查询” allows you to obtain information on phone numbers, including carrier types and names. Thus, lead lists can be validated before SMS marketing. After preparing the validated number lists, several popular SMS-sending services can be used. Sendinblue, Clicksend, and Allmysms are among the prominent services.
你可以通过将包含所有线索号码的数据库上传到短信发送服务来创建一个活动。短信营销活动中最重要的是写一个简短而有效的短信文本。
短信文本中的一个重要细节是向潜在客户分享一个适当的URL。来到共享链接的客户应该受到很好的欢迎，关于报价的信息应该不分心地呈现出来。
当所有这些前期准备工作都完成后，就可以向整个名单发送短信了。短信营销的突出之处在于，与电子邮件营销相比，信息可以一次性快速发送到整个名单上。
摘要
1）解析线索列表中的数字。
2) Verify the numbers.
3) Transfer all numbers to the SMS-sending service and create a campaign.
4) Write a short and effective SMS text message.
5) Send the entire list.
直邮营销
直邮营销是一种在美国和世界上一些国家继续使用的营销方法。它在房地产等市场中尤其受到青睐。
虽然在电子邮件等数字工具的存在下，使用直邮营销这样的老方法很有意思，但直邮仍然是非常有效的。通过邮件接触到的潜在客户对报价高度敏感。
Direct mail in B2B marketing requires information such as full address and zip code. Outscraper 谷歌地图搜刮器 服务允许你找到目标利基市场中所有公司的邮寄地址。
在用Outscraper服务创建你的B2B线索名单后，你将需要一个直邮服务，向你在这个利基市场的潜在客户发送印刷邮件。选择一个在该地区经营的服务是合理的。你可以通过简单的谷歌搜索来联系这些本地公司。
这些公司可以协助你准备小册子和文本。在他们的支持下，你可以准备一份最适合你的建议的印刷材料。如果可能的话，请确保对报价进行个性化处理。
If everything appears to be in order after seeing a sample printed material, approve the sending of mails to the entire list. Be sure to include details such as email and phone number in the offer text so that they can reach you. When the mail is gone, all that remains is to wait for a return from the customers.
摘要
1) Parse leads’ contact details and full addresses in the lead list.
2) Engage with a company that provides a suitable direct mailing service for the targeted local area.
3) Create a suitable text and brochure for this company’s potential customers.
4) If possible, personalize the prepared mail.
5) 向整个名单发送邮件。
Cold-Calling
电话营销或冷电话是一种非常古老的营销方法。随着电话的广泛使用，电话营销的应用已经开始在世界各地进行。有了正确的产品和有吸引力的报价给正确的客户，电话营销可以获得严重的结果。
在做B2B营销时，冷调用是一种有效的方法。在开始这个过程之前，最重要的细节是找到合适的线索。 Outscraper 谷歌地图搜刮器 该服务允许你轻松识别所有在目标市场做生意的公司并收集电话号码。你可以在这项服务所提取的数据中找到企业的电话号码。还可以通过以下方式获取联系信息 电子邮件和通讯录抓取工具 服务。
在销售国际服务和产品时，拨打电话是一项严重的成本。减少这种电话费用的最好方法是使用VoIP服务。VoIP服务中最受欢迎的是Skype。Skype是微软的VoIP服务。 Skype offers affordable credits, allowing you to contact numerous regions of the world for a low cost. In addition, it offers a Skype号码 service, which allows you to have a local number when calling the target market. This will increase your potential client’s trust in you. They can also reach you by calling this number back.
Before starting the call, it is necessary to find the most reasonable time that potential customers will be available. A different time may be appropriate for restaurants and another for HVAC contractors. Paying attention to this increases accessibility.
做好初步的准备工作，并强调报价的细节，可以让你在谈话时不至于卡壳而前进。在寒冷的电话活动中，说话不卡壳是很重要的。一时的沉默和错误的信息会导致失去客户。如果所有的准备工作都完成了，就可以开始打电话了。系统已经准备好了。就看从现在开始打电话的营销员工的说服能力了。
摘要
1) Parse leads’ contact details and phone numbers in the lead list. If possible, find the decision maker.
2) Purchase a VoIP service that is appropriate for the targeted local area. If possible, purchase a local callable fixed number with VoIP service.
3）确定接触潜在客户的最佳时间。
4) Make thorough preparations before beginning to speak. Create a transcript of the speech.
5) 开始给整个名单打电话。
现在就创建你的B2B潜在客户名单和冷门推广活动
视频教程
常见问题
最常见的问题和答案
A cold outreach email is a short and concise email written to attract the attention of a potential customer. Choosing an intriguing title will increase the open rate of the e-mail. If the email body text is not long and complex, cold emails will be answered more.
All strategies go through cold outreach when entering a market with no previous contacts or sales. For this reason, every marketing department must make cold outreach. When entering new markets, the right cold outreach channels and tools must be chosen correctly for creating a good first impression. Outscraper offers many tools to its users for cold outreach campaigns.
First of all, you need a well-targeted email list to create a cold email marketing campaign. Many tools can be used for this. A high-quality and laser-focused B2B lead list can be created by locating potential customers in the targeted market on Google Maps. Outscraper Google Maps Data Scraper lets you your own email list easily and quickly. A good service is then selected to manage the Email campaign. and campaigns begin to be created. Secondly, a good email sending service is selected to send mass cold emails. and campaigns begin to be created.
Cold outreach is a method that covers what is done to reach potential customers that you have no connection with before. Cold outreach can be done by phone, email, phone call, and also mailing.
It is not possible to find and buy ready-made email lists for every sector and niche for email marketing. For this reason, the marketer who wants to make cold email outreach should prepare his own email list. One of the best resources for creating a B2B email list is Google Maps. Outscraper offers marketers special tools to extract emails from companies registered in Google Maps.
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