Was ist Custom Audience auf Facebook?

Benutzerdefiniertes Publikum is an ad targeting option that lets you find your existing audience among Menschen die auf Facebook sind.

You can use sources like customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business. 

Weitere Informationen finden Sie auf der Facebook-Seite "Über benutzerdefinierte Zielgruppen".


We will use ‘Customer List Custom Audience’ type . It provides you the opportunity to reach our leads via Facebook ads.

If you have your potential clients’ phone numbers, email or physical addresses, you can use them on Facebook. Facebook processes this data and provides audience matches for you to show your ads.

Die eigentliche Frage ist nun: Wie finden Sie diese Informationen über Ihre potenziellen Kunden?

Die Antwort lautet Outscraper Google Maps-Schaber 

Erstellen einer Liste potenzieller Kunden zur Verwendung in der benutzerdefinierten Facebook-Zielgruppe

If you’re in a B2B business, the potential targets you are selling products or services to are companies.

While there are many company directory websites where you can find these businesses, none are as large and inclusive as Google Maps. With Google Maps, you can find all the businesses in the category you specify, not only in one country but all over the world.

Google is such a great resource, but it takes a lot of time to extract the data contained in Maps one by one. So you need a solution that will extract Google Maps data. Outscraper Google Maps Scraper wird diesen Bedarf decken.

If you want to learn how to create B2B lead lists with Google Maps Scraper, check out this detailed blog post.

Wie generiert man B2B-Leads?

Wenn Sie eine Scraping-Aufgabe wie in diesem Blogbeitrag beschrieben erstellen, erhalten Sie eine Beispieldatenliste wie diese.

Beispielhafte Datenliste: Digitaldruck-Service B2B-Lead-Liste mit E-Mails

You can download data in 2 different file formats from Outscraper to use on Facebook. xlsx and csv formats. If you prefer to download in csv format, you can create a custom audience by uploading the file you downloaded directly to Facebook. If you download it as xlsx, you can copy and paste the column containing the data you want.

Wie erstellt man eine benutzerdefinierte Zielgruppe auf Facebook?

1-Kopieren/Einfügen der Datenlisten

Sie haben die Digitaldruck-Service B2B-Lead-Liste mit E-Mails file and opened it with excel. There are many columns and data lists in front of you. You can use the following identifiers to use in Facebook data matching.

More information can be found on Facebook at https://www.facebook.com/business/help/112061095610075?id=2469097953376494

There are two laser-focused data in our list that we can target our potential clients. Email addresses and phone numbers. Email addresses are always our first choice.

Besuchen Sie den Facebook Ads Manager und klicken Sie auf die Schaltfläche "Zielgruppe erstellen". Wählen Sie in der Liste die Option "Kundenliste".

Schnelles Überspringen der Liste vorbereiten Schritt. In der Listentyp auswählen Da die heruntergeladene Datei keine Kundenwertdaten enthält, kreuzen Sie die Option nein an und fahren fort.

Nun zum dritten Schritt, Kundenliste hinzufügen; we choose ‘Paste Comma-Separated Values’.

We open our data file with Excel and copy all the columns related to email addresses from it.

Und wir fügen alle E-Mail-Adressen in das Feld ein.

By clicking the Next button, we let Facebook map and identify our data.

Facebook successfully mapped the copied email_1, email_2 and email_3 columns.

Wir werfen einen Blick auf die Daten in der Spalte auf Bezeichner abbilden Abschnitt. Und wir importieren die Daten, indem wir die Taste Importieren & Erstellen button. If you receive a notification that “Some Identifiers Won’t Be Uploaded”, just click the Trotzdem hochladen Taste.

That’s it! Facebook has imported and mapped all our data. Now, we can create an ad based on this data or create a lookalike audience.

Now let’s see how we can do this by uploading csv.

2-Upload CSV File to Facebook

Outscraper allows you to choose xlsx, csv, and parquet as result extension. While creating a custom audience on Facebook, you can upload a csv file containing the values.

When you upload a csv file, Facebook maps all the data according to its identifiers.

Your settings should be like in the screenshot to make the result extension as csv file when using Outscraper Google Maps Scraper service.

As a result of this scraping task, you will download a result file like this: csv_digital_printing_service.csv

Visit the Facebook Ads Manager and click the ‘Create Audience’ button again to create a custom audience with this csv file. Select the ‘Customer list’ option in the list.

Gehen Sie zum Kundenliste hinzufügen step. This time, check the “Upload a List (.csv or .txt)” option and select the csv file you have downloaded from Outscraper to upload it.

Facebook will map whatever matches their identifiers in the csv file. Phone Number (1), Country, Gmail (1), Mail (2), Email (3), Phone Number (2) data seems to be available for matching by Facebook.

Continue to create a Custom Audience by pressing the “Import & Create” button again and uploading it successfully.

Now the custom audience is ready. You can use it as much as you want. Using this sample potential customer pool, you can show ads directly to this list, or you can create a lookalike customer list from this list and show ads to that list.

You can target your laser-focused potential clients with Outscraper that you can’t find in Facebook’s standard targeting filters.

More ideas on how to use Outscraper as a digital marketing framework can be found in this blog post.

B2B-Lead-Generierung für digitale Marketing-Agenturen

Create Your Own Customer Audience List Now

You can now create your own custom audience list using the Outscraper Google Maps Scraper service. It only takes 6 minutes to sign up and start extracting.

Google Maps Data Scraper

Kategorien: Schaben


Marketer, Content Writer, Customer Experience Developer - Facebook | Linkedin | Twitter

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