Introduction to Email Automation 

Email automation is a powerful marketing tool that allows businesses to send personalized emails. It enables companies to deliver the right message at the right time,ensuring each recipient’s content is relevant and timely. 

In this article, we will drop some ‘alpha’ on how the Outscraper Sales Team is using its own software to generate leads and personalize automatized outreach.

First of all, every business needs to identify its ICP (Ideal Customer Profile). Ideal Customer Profile (ICP) is a description of the perfect customer for a business. In simple terms, it is like a guide that helps companies figure out who would benefit most from their products or services. 

Contrasts Between Client’s Perspectives and What Users Experience

In some businesses there is a huge contrasts between the client’s perspectives and what the users really experience. Clients see their product as flawless, while users experience it as messy. Client is the tool while the user is the person who uses the tool.

Our Use Case

One of Outscraper’s ICPs are lead generation company (the Standard Google Maps category for such, is a Marketing Agency). Right now, we’re reaching out to Canadian companies. 

Therefore, to find all Canadian businesses for a specified category one needs to launch a corresponding task (see screenshot). Outscraper will try to extract up to 3 employees’ emails and phone numbers by using Google Maps Scraper.

Outscraper’s Task Screenshot

After getting the results, I filter out invalid Emails by auto-filtering only the ones with Validator Status “Receiving” or “Unknown.” Then I select the column with the 1st emails, 1st names, and a proper company name (name_for_emails):

Filtering Out Invalid Emails

Please, also take into account that the screenshot below shows only one example of A/B testing and such a direct style may not be suitable in your specific use case.

Example of A/B Testing

Now I have 3 variables to personalize my message for prospects. In the subject line, I put a Location (country, state, county, city, etc.) variable. For a greeting, I use 1st Name but without coma, so it doesn’t look like “Hello,” in some cases. Finally, I use the company’s name when asking a question.

Importance of Email Automation

Email automation is important because it’s a tool that helps businesses save time by automatically sending messages to their customers. It takes care of repetitive tasks, so companies can focus on more important things. Automated emails are sent at the right time, helping businesses stay connected with their customers and reminding them why they should keep coming back. 

Since many people use email every day, it’s a great way to reach potential customers. With email automation, businesses can create a series of messages to guide customers step by step, helping you to identify their pain points and them to learn more about the company, and eventually make a purchase. 

Key Reasons Why Email Automation is Important

1. Saves Time: Instead of sending emails manually, businesses can set up automated emails to be sent at the right time based on specific triggers. 
2. Increase Engagement: By sending the right message at the right time, email automation helps keep customers engaged with the business, which can lead to higher open rates and more interactions.
3. Boost Sales: Automated emails can be used to send targeted offers, follow-ups, or abandoned cart reminders, encouraging customers to make purchases.
4. Improves Customer Experience: Automation ensures customers get timely and helpful information, like order confirmations, product recommendations, or reminders, improving their overall experience with the business.
5. Consistency: Email automation helps businesses manage relationships more effectively, leading to better engagement, higher customer satisfaction, and improved business results. 

Benefits of Email Automation

1. No manual sending is required, saving time and effort.
2. Nurturing leads to better engagement, making customers more interested in your products and services. 
3. Supporting the sales team, making them more prepared for sales conversations.
4. Increasing brand loyalty, creating more opportunities.
5. Creating more relevant content leads to a better experience. 
6. Improving personalization allowing better-tailored messaging for each prospect. 
7. Reducing errors and risks of manual mistakes, improving accuracy. 
8. Maximizing efficiency and minimizing manual labor thereby reducing marketing costs.
9. Helping drive more conversions, directly increasing business revenue. 
10. Keeping customers engaged, ensuring that they stay connected with your brand, and encouraging repeat business. 
11. Offering insights and reports, helping you track the success of your email emails for detailed reporting. 
12. Gaining more insights into customer preferences and behaviors resulting in deeper customer understanding. 

How Your Business Can Benefit from Outscraper’s Data?

Outscraper’s data allows businesses to improve their email automation by generating targeted leads. It starts with identifying the Ideal Customer Profile (ICP) to focus outreach on potential customers. For example, marketing agencies in Canada can use Outscraper to extract contact details, such as email addresses and phone numbers, from relevant businesses for lead generation. 

After collecting the data, businesses can filter out invalid emails using Outscraper’s validation feature, ensuring only reliable contacts and information are included. This allows companies to personalize emails using structured data like first names and company names, making the outreach more engaging. 

By integrating Outscraper’s data into email automation, businesses can nurture leads efficiently, boost engagement, and drive more conversions.