Guide to Scraping Businesses Without Websites Using Google Maps and Outscraper

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Data scraping is an automated process of extracting information from websites, and one of the most popular in the industry today is the Google Maps Data Scraping service from Outscraper. The specific pieces of information from Outscraper can be valuable for people interested in providing services to businesses without websites. Based on statistics, there are 1.13 billion websites worldwide, but only a fraction of these are actively used and updated. 

WithoutWebsite

Forbes data also showed that 82% are inactive, meaning that 200,121,724 of the 1.13 billion websites are actively maintained and visited. What does this mean? It only shows that there are opportunities for marketing professionals and website designers to offer services to companies with no websites or that still need to maintain their websites. 

Having a website is crucial for businesses and individuals for several reasons. Still, there are some hindrances because it is challenging to find businesses without a website just by searching online. Finding possible clients will take a lot of time and effort, but before we dig deeper, let us examine the importance of having a website. 

Importance of Having a Website

  1. Trust and Credibility: Website is an indispensable tool for any business and serves as a cornerstone for establishing credibility and trust and maintaining an impactful online presence. It is a means of establishing an online presence and serves as a virtual storefront or office that is accessible to anyone.
  2. Branding: Enhances brand credibility and acts as a vital platform for growth, facilitating effective online promotion and targeted marketing strategies. Your website is an opportunity to establish and reinforce your brand identity through consistent branding efforts using logos, colors, and messaging to create a memorable and cohesive brand.
  3. Attracting and Retaining Customers: The website attracts and retains customers by providing valuable information exchange, superior customer service, and 24/7 availability, allowing potential customers to access information about your business anytime. 
  4. Lead Generation & Marketing: Websites are powerful for generating leads, driving sales, and saving money through highly cost-effective advertising. It is a powerful marketing tool, enabling you to reach a wider audience through various online channels such as search engines, social media, email campaigns, and online advertising.
  5. Customer Support and Engagement: A website provides a platform for engaging with your audience through blog posts, newsletters, FAQs, contact forms, live chat, and social media integration. It also lets you promptly provide customer support and address inquiries or concerns.
  6. E-commerce Capabilities: A website with e-commerce functionality enables online transactions for businesses selling products or services, expanding your reach beyond geographical limitations and opening up new revenue streams.
  7. Analytics and Insights: Websites provide valuable information about visitor behavior, preferences, and demographics using analytics tools like Google Analytics. This data is instrumental in guiding decisions related to marketing strategies, content creation, and optimizing the website for better performance.

In essence, having a website is not just about having an online presence; it’s about leveraging a dynamic platform to build, expand, and flourish in the digital marketplace. A website is essential for establishing an online presence, building credibility, reaching a wider audience, and driving business growth in today’s challenging digital world. 

Possible Reasons Why People are Searching for Businesses Without Website

There are many reasons why people might search for companies without websites. Still, we will discuss the most common and possible reasons why people search for businesses without websites. Most people searching online for businesses without websites are in the digital marketing industry, marketing professionals, photographers, and website designers. 

Below are the Reasons Why Website Designers and Marketers are Searching for Businesses Without Websites. 

  1. Opportunity for New Clients: By identifying businesses without websites, designers can offer their services as businesses without websites represent potential clients where they can reach out and offer their services. 
  2. Networking and Referrals: Designers often network with other professionals, such as marketing consultants, business coaches, or industry associations, who may come across businesses that need websites in their interactions. These contacts can refer businesses to designers for website development services.
  3. Market Demand: There is a constant demand for website design services as businesses recognize the importance of online presence. 
  4. Educational Outreach: Website designers may engage in educational outreach to businesses without websites, informing them about the benefits of online presence and explaining how a well-designed website can help their business grow.
  5. Social Media and Online Forums: Website designers frequently participate in social media groups, forums, or online communities where business owners gather. By engaging with these communities, designers can identify businesses without websites and offer services to fill that gap.
  6. Local Market Research: Designers and digital marketing agency professionals may conduct local market research to identify businesses lacking websites in their area. 

Website designers and marketing professionals actively seek out businesses without websites online as part of their client acquisition strategy. After identifying businesses needing an online presence or companies without websites, website designers and marketers can offer their expertise to help businesses establish a professional and effective website. 

Overall, website designers actively seek out businesses without websites online as part of their client acquisition strategy. By identifying businesses needing an online presence, designers can offer their expertise to help them establish a professional and effective website.

Using Google Maps to Scrape Business Data

Now that we already have an idea of the importance of having a website, we will now proceed to the next steps of finding our potential customers, businesses that don’t have their website, so that we can offer our digital marketing services or the web development services that we are going to offer.

Scraping business information without a website can be challenging since you’re not interacting with structured data, so you should employ some methods to achieve those goals. In searching for the data of businesses without their website, you can use Search Engine Scraping, Social Media Scraping, API, Local Business Directory, Public Records, Data Aggregators, and Crowd Sourcing. 

These strategies for scraping business information are time-consuming and stressful and need technical know-how. However, we’re going to show you the easiest and cheapest way to achieve your goals of finding businesses without websites in a particular City in the United States.

mapas de Google is a web mapping service developed by Google that provides various mapping features and functionalities, and we can use this public data from Google Maps for our scraping activities and using the Outscraper platform. The online mapping tool offers users interactive maps, satellite imagery, street views, real-time traffic conditions, and route planning for driving, walking, biking, or public transportation. 

Google Maps is a very valuable tool among businesses because they can create listings, providing essential information such as address, phone number, website, hours of operation, and customer reviews, allowing potential customers to discover and engage with possible customers directly. This service from Google is more phone-centric than email-centric, so maximizing the phone data is better. It is also an opportunity for Web developers and marketers; if a business is not listed on Google Business, they can offer the service to improve the company’s online presence and SEO.

Using Outscraper’s Google Maps Data Scraper 

Now that we understand the importance of having a website and the reasons why marketers and website designers are looking for businesses without websites, we will now dig deeper into the tools that will allow us to extract data from Google Maps with the use of Outscraper’s Google Maps Data Scraper.

El Scraping de datos de Google Maps is one of the most popular services offered by Outscraper; it is a web service that extracts data from Google Maps based on specific categories and locations the user chooses. Outscraper has a user-friendly interface and is very easy to use.

Guide on How to Scrape Data on Businesses Without Websites Using Outscraper:

  1. Make sure you have an account with Outscraper, but if you don’t yet, sign up and enjoy the 20% discount from the company. Once you have an account, proceed to the next steps by selecting the Google Maps Data Scraper. El Scraping de Google Maps
  2. Select the Category from the drop-down menu, or you can Check all Categories for your reference. There’s also an option for Plain Queries, where you can toggle to turn it on or off. We will use the drop-down menu in the Categories for this tutorial. We will be using Real State Agency as our Category because we will be utilizing Google Maps Data Scraper to get the list of Real Estate agencies in San Francisco, California, who don’t have their own website so that you can offer your service as a digital marketer and website designer.Agencia inmobiliaria
  3. After selecting the “Real Estate Agency” Category, we will choose the Locations: California for the State and San Francisco for the City. There’s also an option to use Custom Locations, but we will proceed with the very basic. Outscraper California
  4. Fill up the maximum results limit, which I put at 500, but do not forget this section because if you put zero (0), you expect unlimited results. Outscraper also offered a solution to check our partner’s directory, Targetron, to get an approximate number of places based on your criteria.Outscraper Maximum Limit
  5. When enriching the data, you can scrape a limited number of fields from Google Maps; however, you can enrich data with other services such as email addresses, social media, and phone owners. Under the Emails, you can choose to validate emails, ignore without emails, and delete email duplicates.Email Filters
  6. Select Advance Parameters; you must select this option because sometimes Google adds other categories to your search. Filters allow you to ignore such categories and pay only for the matched items. Just click Add, and a pop-up will appear with different fields. Select Site for the Field and “is blank” in the Operator, then click Save. Outscraper Blank Site
  7. The next step is to choose the language and places per one query; we suggest using 500. Check the Delete duplicates options and the Use Zip codes option. Check the Zip codes option to increase the coverage of your search because Google shows only up to 500 places per one search query. Click Other Parameters to give you Preferred contacts for Emails such as Decision Makers, Procurement, and Marketing. We use these options because we will extract data on businesses without websites.Without Website Preferred Email
  8. The last option is to choose the files you want to download: XLSX, CSV, JSON, or Parquet. You can also use Task Tags for easy identification. Just proceed and click the Get Data option.

  9. Downloading the data from Outscraper will take a few minutes, depending on the number of data you want to scrape from Google Maps. Based on our results with the query about the list of real estate agencies without a website in San Francisco, California, it only took around 11 minutes to scrape the data and download it to our computer. Here’s the screenshot of the downloaded data based on the filters and information we answered earlier in this guide.

Conclusión

Leveraging Google Maps Scraping services like Outscraper, the leader in the industry, can be an invaluable tool for website designers and marketers seeking clients, particularly in the Real Estate industry where businesses don’t have their own websites. 

By harnessing the power of Outscaper’s capabilities, professionals can efficiently identify and reach out to real estate agencies lacking an online presence. This approach, which saves lead generation time, money, and energy, opens doors for website designers to offer their expertise in building tailored websites. Marketers can capitalize on Outscraper’s verified and updated data to devise targeted strategies to engage potential homebuyers and sellers who rely on websites for property searches. 

Using Google Maps scraping services like Outscraper, website designers and marketers can forge valuable partnerships with real estate agencies, driving growth and success in an increasingly competitive marketplace. 

Join Outscraper Today and Connect With Potential Clients Effectively

Outscraper provides tailored, comprehensive data scraping solutions specifically designed to assist you in acquiring clients. With its user-friendly interface and proven track record of increasing revenue potential, Outscraper offers you a competitive advantage in identifying and connecting with potential clients swiftly and effectively.

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