You can use sources like customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.
你可以查看Facebook的 "关于自定义受众 "页面，了解更多信息。
We will use ‘Customer List Custom Audience’ type . It provides you the opportunity to reach our leads via Facebook ads.
If you have your potential clients’ phone numbers, email or physical addresses, you can use them on Facebook. Facebook processes this data and provides audience matches for you to show your ads.
If you’re in a B2B business, the potential targets you are selling products or services to are companies.
While there are many company directory websites where you can find these businesses, none are as large and inclusive as Google Maps. With Google Maps, you can find all the businesses in the category you specify, not only in one country but all over the world.
Google is such a great resource, but it takes a lot of time to extract the data contained in Maps one by one. So you need a solution that will extract Google Maps data. Outscraper 谷歌地图搜刮器 将满足这一需求。
If you want to learn how to create B2B lead lists with Google Maps Scraper, check out this detailed blog post.
You can download data in 2 different file formats from Outscraper to use on Facebook. xlsx and csv formats. If you prefer to download in csv format, you can create a custom audience by uploading the file you downloaded directly to Facebook. If you download it as xlsx, you can copy and paste the column containing the data you want.
你下载了 数字印刷服务B2B潜在客户名单（含电子邮件 file and opened it with excel. There are many columns and data lists in front of you. You can use the following identifiers to use in Facebook data matching.
More information can be found on Facebook at https://www.facebook.com/business/help/112061095610075?id=2469097953376494
There are two laser-focused data in our list that we can target our potential clients. Email addresses and phone numbers. Email addresses are always our first choice.
访问Facebook广告管理器，点击 "创建受众 "按钮。在列表中选择 "客户名单 "选项。
快速跳过 准备清单 步骤。在 选择列表类型 步骤，因为下载的文件中没有客户价值数据，所以勾选 "没有 "选项并继续。
当谈到第三步时。 添加客户名单; we choose ‘Paste Comma-Separated Values’.
We open our data file with Excel and copy all the columns related to email addresses from it.
By clicking the Next button, we let Facebook map and identify our data.
Facebook successfully mapped the copied email_1, email_2 and email_3 columns.
我们将目光投向了以下数据 将列映射到标识符 节。而我们通过按 进口和创建 button. If you receive a notification that “Some Identifiers Won’t Be Uploaded”, just click the 无论如何上传 按钮。
That’s it! Facebook has imported and mapped all our data. Now, we can create an ad based on this data or create a lookalike audience.
Outscraper allows you to choose xlsx, csv, and parquet as result extension. While creating a custom audience on Facebook, you can upload a csv file containing the values.
Your settings should be like in the screenshot to make the result extension as csv file when using Outscraper Google Maps Scraper service.
Visit the Facebook Ads Manager and click the ‘Create Audience’ button again to create a custom audience with this csv file. Select the ‘Customer list’ option in the list.
转到 添加客户名单 step. This time, check the “上传名单（.csv或.txt）。"选项，选择你从Outscraper下载的csv文件进行上传。
Continue to create a Custom Audience by pressing the “Import & Create” button again and uploading it successfully.
Now the custom audience is ready. You can use it as much as you want. Using this sample potential customer pool, you can show ads directly to this list, or you can create a lookalike customer list from this list and show ads to that list.
More ideas on how to use Outscraper as a digital marketing framework can be found in this blog post.