什么是Facebook上的自定义受众?

自定义受众 is an ad targeting option that lets you find your existing audience among  在Facebook上的人。

You can use sources like customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business. 

你可以查看Facebook的 "关于自定义受众 "页面,了解更多信息。

https://www.facebook.com/business/help/744354708981227?id=2469097953376494

We will use ‘Customer List Custom Audience’ type . It provides you the opportunity to reach our leads via Facebook ads.

If you have your potential clients’ phone numbers, email or physical addresses, you can use them on Facebook. Facebook processes this data and provides audience matches for you to show your ads.

现在,真正的问题是。 你如何找到关于你的潜在客户的这些信息?

答案是Outscraper 谷歌地图抓取工具 

创建一个潜在的客户名单,用于Facebook的自定义受众

If you’re in a B2B business, the potential targets you are selling products or services to are companies.

While there are many company directory websites where you can find these businesses, none are as large and inclusive as Google Maps. With Google Maps, you can find all the businesses in the category you specify, not only in one country but all over the world.

Google is such a great resource, but it takes a lot of time to extract the data contained in Maps one by one. So you need a solution that will extract Google Maps data. Outscraper 谷歌地图搜刮器 将满足这一需求。

If you want to learn how to create B2B lead lists with Google Maps Scraper, check out this detailed blog post.

如何产生B2B信息?

如果你按照这篇博文中的描述创建了一个搜刮任务,你会有一个像这样的样本数据列表。

样本数据清单。 数字印刷服务B2B潜在客户名单(含电子邮件

You can download data in 2 different file formats from Outscraper to use on Facebook. xlsx and csv formats. If you prefer to download in csv format, you can create a custom audience by uploading the file you downloaded directly to Facebook. If you download it as xlsx, you can copy and paste the column containing the data you want.

如何在Facebook上创建自定义受众?

1-复制/粘贴数据列表

你下载了 数字印刷服务B2B潜在客户名单(含电子邮件 file and opened it with excel. There are many columns and data lists in front of you. You can use the following identifiers to use in Facebook data matching.

More information can be found on Facebook at https://www.facebook.com/business/help/112061095610075?id=2469097953376494

There are two laser-focused data in our list that we can target our potential clients. Email addresses and phone numbers. Email addresses are always our first choice.

访问Facebook广告管理器,点击 "创建受众 "按钮。在列表中选择 "客户名单 "选项。

快速跳过 准备清单 步骤。在 选择列表类型 步骤,因为下载的文件中没有客户价值数据,所以勾选 "没有 "选项并继续。

当谈到第三步时。 添加客户名单; we choose ‘Paste Comma-Separated Values’.

We open our data file with Excel and copy all the columns related to email addresses from it.

然后我们把所有的电子邮件地址粘贴到盒子里。

By clicking the Next button, we let Facebook map and identify our data.

Facebook successfully mapped the copied email_1, email_2 and email_3 columns.

我们将目光投向了以下数据 将列映射到标识符 节。而我们通过按 进口和创建 button. If you receive a notification that “Some Identifiers Won’t Be Uploaded”, just click the 无论如何上传 按钮。

That’s it! Facebook has imported and mapped all our data. Now, we can create an ad based on this data or create a lookalike audience.

现在让我们看看如何通过上传csv来实现这一目标。

2-将CSV文件上传至Facebook

Outscraper allows you to choose xlsx, csv, and parquet as result extension. While creating a custom audience on Facebook, you can upload a csv file containing the values.

当你上传一个csv文件时,Facebook会根据其标识符映射所有数据。

Your settings should be like in the screenshot to make the result extension as csv file when using Outscraper Google Maps Scraper service.

作为这项搜刮任务的结果,你将下载一个像这样的结果文件。 csv_digital_printing_service.csv

Visit the Facebook Ads Manager and click the ‘Create Audience’ button again to create a custom audience with this csv file. Select the ‘Customer list’ option in the list.

转到 添加客户名单 step. This time, check the “上传名单(.csv或.txt)。"选项,选择你从Outscraper下载的csv文件进行上传。

Facebook将映射任何与他们在csv文件中的标识符匹配的东西。电话号码(1)、国家、Gmail(1)、邮件(2)、电子邮件(3)、电话号码(2)数据似乎可以被Facebook匹配。

Continue to create a Custom Audience by pressing the “Import & Create” button again and uploading it successfully.

Now the custom audience is ready. You can use it as much as you want. Using this sample potential customer pool, you can show ads directly to this list, or you can create a lookalike customer list from this list and show ads to that list.

你可以通过Outscraper来锁定你的镭射潜在客户,这是你在Facebook的标准定位过滤器中找不到的。

More ideas on how to use Outscraper as a digital marketing framework can be found in this blog post.

数字营销机构的B2B线索生成

现在就创建你自己的客户受众名单

You can now create your own custom audience list using the Outscraper Google Maps Scraper service. It only takes 6 minutes to sign up and start extracting.

谷歌地图数据抓取工具

类别: 刮痧

尤努斯

市场营销人员、内容写作人员、客户体验开发人员----。 Facebook | 领英 | 推特

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