Pagination is the process of dividing a large dataset into smaller pages so results can be retrieved in manageable chunks rather than all at once. In APIs and data scraping tools, pagination allows users to request a specific portion of results by page number, cursor, or offset. This approach makes it possible to systematically collect thousands of records across multiple API calls without overwhelming the server or the application requesting the data.
For marketing agencies and B2B sales teams, pagination makes large scale data extraction reliable and efficient. Instead of being limited to a small set of results, teams can retrieve complete datasets from sources like Google Maps to build large lead lists. This helps businesses scale prospecting, enrich databases, and automate data collection without manual searching.
Real-World Example:
For example, a marketing agency using Outscraper to scrape Google Maps might collect the first 100 businesses from page one of results, then use pagination to automatically request page two, three, and beyond until the full list of local leads is gathered.