GBP stands for Google Business Profile, which is the official business listing that appears on Google Search and Google Maps. It contains key business information such as the company name, address, phone number, website, reviews, operating hours, and categories. Google uses this structured profile data to determine how businesses appear in local search results and map listings.
For marketing agencies, sales teams, real estate brokers, and recruiters, GBP listings are one of the richest sources of local business data available online. Accessing this information at scale allows teams to build highly targeted prospect lists, identify potential clients in specific industries or locations, and enrich lead databases with accurate contact and location details. Tools that extract GBP data help automate this process and save significant time compared to manual research.
Real-World Example
For example, a marketing agency might extract GBP listings for dentists in Los Angeles to build a list of potential clients that need local SEO services. Using a data extraction tool like Outscraper, the agency can collect business names, phone numbers, websites, and review data directly from Google Maps.