The Local Pack is a group of map-based business listings that appears near the top of Google Search results when users perform queries with local intent. It typically displays three businesses alongside a map, including key information such as business name, reviews, address, hours, and contact details. Google generates these results using signals like proximity, relevance to the search query, and the overall prominence of the business online.<\/p>\n\n\n\n
For marketing agencies, sales teams, and recruiters, the Local Pack represents a highly targeted source of businesses that are already optimized for local visibility. Because these listings are tied to real physical locations and verified business profiles, they provide a reliable dataset for lead generation and market research. Extracting Local Pack results allows teams to quickly identify active businesses in a specific niche or geographic area without manually searching hundreds of queries.<\/p>\n\n\n\n
Real-World Example:
For example, a marketing agency might use Outscraper to scrape Local Pack results for “dentists in Chicago” to build a prospect list of clinics that may need SEO or advertising services. This data can then be enriched with contact details and used for targeted outreach campaigns.<\/p>","protected":false},"excerpt":{"rendered":"
The map-based set of local listings shown in Google Search for local-intent queries.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":true},"class_list":["post-39993","glossary","type-glossary","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/outscraper.com\/tr\/wp-json\/wp\/v2\/glossary\/39993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outscraper.com\/tr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/outscraper.com\/tr\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/outscraper.com\/tr\/wp-json\/wp\/v2\/media?parent=39993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}