{"id":39943,"date":"2026-03-20T09:51:16","date_gmt":"2026-03-20T07:51:16","guid":{"rendered":"https:\/\/outscraper.com\/?post_type=glossary&#038;p=39943"},"modified":"2026-03-20T09:51:17","modified_gmt":"2026-03-20T07:51:17","slug":"google-business-profile-gbp-gmb","status":"publish","type":"glossary","link":"https:\/\/outscraper.com\/tr\/glossary\/google-business-profile-gbp-gmb\/","title":{"rendered":"Google \u0130\u015fletme Profili (GBP\/GMB)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Daha \u00f6nce Google My Business (GMB) olarak bilinen Google \u0130\u015fletme Profili (GBP), Google Arama ve Google Haritalar\u2019da g\u00f6r\u00fcnen \u00fccretsiz bir i\u015fletme kayd\u0131d\u0131r. Bu kay\u0131t, i\u015fletme ad\u0131, adresi, telefon numaras\u0131 (NAP), i\u015fletme kategorileri, \u00e7al\u0131\u015fma saatleri, foto\u011fraflar ve m\u00fc\u015fteri yorumlar\u0131 gibi temel i\u015fletme bilgilerini i\u00e7erir. Google, bu verileri kullanarak belirli bir b\u00f6lgede \u00fcr\u00fcn veya hizmet arayan kullan\u0131c\u0131lara yerel i\u015fletmeleri g\u00f6sterir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pazarlama ajanslar\u0131, B2B sat\u0131\u015f ekipleri ve i\u015fe al\u0131m uzmanlar\u0131 i\u00e7in Google \u0130\u015fletme Profilleri, yap\u0131land\u0131r\u0131lm\u0131\u015f yerel i\u015fletme verilerinin en de\u011ferli kaynaklar\u0131ndan biridir. Bu profiller, potansiyel m\u00fc\u015fteri belirleme, pazar ara\u015ft\u0131rmas\u0131 ve hedefli ileti\u015fim faaliyetleri i\u00e7in kullan\u0131labilecek \u015firket ileti\u015fim bilgilerine, sekt\u00f6r kategorilerine, puanlamalara ve konum bilgilerine do\u011frudan eri\u015fim sa\u011flar. Bu verilerin \u00e7\u0131kar\u0131lmas\u0131 ve d\u00fczenlenmesi, y\u00fcksek kaliteli B2B potansiyel m\u00fc\u015fteri listeleri olu\u015fturmak i\u00e7in gereken s\u00fcreyi \u00f6nemli \u00f6l\u00e7\u00fcde azaltabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ger\u00e7ek Hayattan Bir \u00d6rnek:<br>\u00d6rne\u011fin, bir pazarlama ajans\u0131, Outscraper gibi bir Google Haritalar veri toplama arac\u0131n\u0131 kullanarak Los Angeles\u2019taki t\u00fcm di\u015f hekimlerine ait Google \u0130\u015fletme Profili verilerini toplayabilir; telefon numaralar\u0131n\u0131, web sitelerini ve yorum say\u0131lar\u0131n\u0131 \u00e7\u0131kararak hedefli bir ileti\u015fim listesi olu\u015fturabilir.<\/p>","protected":false},"excerpt":{"rendered":"<p>A business listing on Google that appears in Search and Maps with NAP details, categories, photos, and 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