{"id":39941,"date":"2026-03-20T09:49:38","date_gmt":"2026-03-20T07:49:38","guid":{"rendered":"https:\/\/outscraper.com\/?post_type=glossary&#038;p=39941"},"modified":"2026-03-20T09:49:40","modified_gmt":"2026-03-20T07:49:40","slug":"geocoding","status":"publish","type":"glossary","link":"https:\/\/outscraper.com\/tr\/glossary\/geocoding\/","title":{"rendered":"Co\u011frafi kodlama"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Co\u011frafi kodlama, fiziksel bir adresi, yer ad\u0131n\u0131 veya konum tan\u0131m\u0131n\u0131 enlem ve boylam gibi co\u011frafi koordinatlara d\u00f6n\u00fc\u015ft\u00fcrme s\u00fcrecidir. Bu koordinatlar, sistemlerin, haritalar\u0131n ve veritabanlar\u0131n\u0131n belirli konumlar\u0131 harita \u00fczerinde do\u011fru bir \u015fekilde tan\u0131mlamas\u0131na ve g\u00f6rselle\u015ftirmesine olanak tan\u0131r. \u0130\u015fletmeler ve veri platformlar\u0131, konum tabanl\u0131 verileri d\u00fczenlemek, co\u011frafi aramalar\u0131 m\u00fcmk\u00fcn k\u0131lmak ve haritalama uygulamalar\u0131n\u0131 desteklemek i\u00e7in co\u011frafi kodlamay\u0131 kullan\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pazarlama ajanslar\u0131, sat\u0131\u015f ekipleri ve i\u015fe al\u0131m firmalar\u0131 i\u00e7in co\u011frafi kodlama, konum tabanl\u0131 hedeflemeyi \u00e7ok daha hassas hale getirir. Ekipler, yaln\u0131zca \u015fehir veya posta kodu verilerine g\u00fcvenmek yerine, potansiyel m\u00fc\u015fterileri tam co\u011frafi koordinatlara g\u00f6re segmentlere ay\u0131rabilir; bu da hiper-yerel potansiyel m\u00fc\u015fteri listeleri olu\u015fturmay\u0131 ve hedefli tan\u0131t\u0131m kampanyalar\u0131 y\u00fcr\u00fctmeyi kolayla\u015ft\u0131r\u0131r. Bu, potansiyel m\u00fc\u015fteri kalitesini art\u0131r\u0131r ve ekiplerin \u00e7abalar\u0131n\u0131 belirli hizmet alanlar\u0131ndaki i\u015fletmelere odaklamas\u0131na olanak tan\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ger\u00e7ek Hayattan Bir \u00d6rnek:<br>\u00d6rne\u011fin, Outscraper\u2019yi kullanan bir pazarlama ajans\u0131, i\u015fletme adreslerinden olu\u015fan bir listeyi co\u011frafi kodlayarak bunlar\u0131 \u015fehir \u015febekesi \u00fczerinde haritaland\u0131rabilir ve bir m\u00fc\u015fterinin hizmet alan\u0131n\u0131n 5 kilometrelik yar\u0131\u00e7ap\u0131 i\u00e7inde bulunan t\u00fcm potansiyel m\u00fc\u015fterileri tespit edebilir. Bu sayede ajans, m\u00fc\u015fteri eri\u015fim veya reklam kampanyalar\u0131 i\u00e7in h\u0131zl\u0131 bir \u015fekilde yerelle\u015ftirilmi\u015f bir potansiyel m\u00fc\u015fteri listesi olu\u015fturabilir.<\/p>","protected":false},"excerpt":{"rendered":"<p>Turning an address into coordinates so you can map or target locations accurately.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"class_list":["post-39941","glossary","type-glossary","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1.1 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/outscraper.com\/tr\/glossary\/geocoding\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"tr_TR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Outscraper \u2013 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