{"id":39994,"date":"2026-03-20T12:39:06","date_gmt":"2026-03-20T10:39:06","guid":{"rendered":"https:\/\/outscraper.com\/?post_type=glossary&#038;p=39994"},"modified":"2026-03-20T12:39:08","modified_gmt":"2026-03-20T10:39:08","slug":"nap-name-address-phone","status":"publish","type":"glossary","link":"https:\/\/outscraper.com\/ru\/glossary\/nap-name-address-phone\/","title":{"rendered":"NAP (\u0438\u043c\u044f, \u0430\u0434\u0440\u0435\u0441, \u0442\u0435\u043b\u0435\u0444\u043e\u043d)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u0410\u0431\u0431\u0440\u0435\u0432\u0438\u0430\u0442\u0443\u0440\u0430 NAP \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u00ab\u0438\u043c\u044f, \u0430\u0434\u0440\u0435\u0441 \u0438 \u043d\u043e\u043c\u0435\u0440 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0430\u00bb (Name, Address, and Phone number) \u2014 \u044d\u0442\u043e \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u043f\u043e\u043b\u044f, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u044b\u0435 \u0434\u043b\u044f \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 \u0438 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u043c\u0435\u0441\u0442\u043d\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 \u043e\u043d\u043b\u0430\u0439\u043d-\u0441\u043f\u0440\u0430\u0432\u043e\u0447\u043d\u0438\u043a\u0430\u0445, \u043d\u0430 \u043a\u0430\u0440\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445 \u0438 \u0432 \u0431\u0438\u0437\u043d\u0435\u0441-\u0431\u0430\u0437\u0430\u0445 \u0434\u0430\u043d\u043d\u044b\u0445. \u041f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u0434\u0430\u043d\u043d\u044b\u0445 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u044d\u0442\u0438 \u043f\u043e\u043b\u044f \u0434\u043b\u044f \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0437\u0430\u043f\u0438\u0441\u0435\u0439, \u0432\u044b\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0434\u0443\u0431\u043b\u0438\u043a\u0430\u0442\u043e\u0432 \u0438 \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0437\u0430\u043f\u0438\u0441\u044c \u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0441\u044f \u043a \u043e\u0434\u043d\u043e\u0439 \u0438 \u0442\u043e\u0439 \u0436\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438. \u0421\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 NAP \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u044c \u0437\u0430\u043f\u0438\u0441\u0435\u0439 \u0438 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0443\u044e\u0442, \u0447\u0442\u043e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043c\u043e\u0436\u0435\u0442 \u043d\u0430\u0434\u0435\u0436\u043d\u043e \u0430\u0433\u0440\u0435\u0433\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0438\u0437 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432, \u043e\u0442\u0434\u0435\u043b\u043e\u0432 \u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u0440\u0435\u043a\u0440\u0443\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0442\u043e\u0447\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 NAP \u0438\u043c\u0435\u044e\u0442 \u0440\u0435\u0448\u0430\u044e\u0449\u0435\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u043f\u0440\u0438 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u0441\u043f\u0438\u0441\u043a\u043e\u0432 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0442\u0430\u043a\u0438\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432, \u043a\u0430\u043a Google Maps. \u0415\u0434\u0438\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u043e\u0435 \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u0435\u0439, \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0437\u0443\u044e\u0449\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044e, \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043c \u0443\u0434\u0430\u043b\u044f\u0442\u044c \u0434\u0443\u0431\u043b\u0438\u043a\u0430\u0442\u044b \u043b\u0438\u0434\u043e\u0432, \u043e\u0431\u043e\u0433\u0430\u0449\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0445 \u0438 \u0438\u0437\u0431\u0435\u0433\u0430\u0442\u044c \u043c\u043d\u043e\u0433\u043e\u043a\u0440\u0430\u0442\u043d\u044b\u0445 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0439 \u043a \u043e\u0434\u043d\u043e\u0439 \u0438 \u0442\u043e\u0439 \u0436\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u0427\u0438\u0441\u0442\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 NAP \u0442\u0430\u043a\u0436\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u044e\u0442 \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 CRM \u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044e\u0442 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u0443\u0435\u043c\u043e\u0441\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0438\u043c\u0435\u0440 \u0438\u0437 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0438\u0440\u0430:<br>\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u043f\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c \u0432 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0435 B2B \u043c\u043e\u0436\u0435\u0442 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e Outscraper \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 NAP \u0434\u043b\u044f \u0432\u0441\u0435\u0445 \u0441\u0442\u043e\u043c\u0430\u0442\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043a\u043b\u0438\u043d\u0438\u043a \u0432 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u043c \u0433\u043e\u0440\u043e\u0434\u0435, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f Google Maps. \u0417\u0430\u0442\u0435\u043c \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u043c\u043e\u0436\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0430\u0434\u0440\u0435\u0441 \u0438 \u043d\u043e\u043c\u0435\u0440 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0430 \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u0437\u0430\u043f\u0438\u0441\u0435\u0439, \u0443\u0434\u0430\u043b\u0435\u043d\u0438\u044f \u0434\u0443\u0431\u043b\u0438\u043a\u0430\u0442\u043e\u0432 \u0438 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0447\u0438\u0441\u0442\u043e\u0439 \u0431\u0430\u0437\u044b \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0434\u043b\u044f \u0445\u043e\u043b\u043e\u0434\u043d\u043e\u0433\u043e \u043e\u0431\u0437\u0432\u043e\u043d\u0430.<\/p>","protected":false},"excerpt":{"rendered":"<p>The core identity fields of a local business listing used for matching and consistency checks.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"class_list":["post-39994","glossary","type-glossary","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.3 - aioseo.com -->\n\t<meta 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