Coordinates (Lat\/Long) are numerical values that identify an exact location on the Earth’s surface using latitude and longitude. Latitude measures how far north or south a point is from the equator, while longitude measures how far east or west it is from the Prime Meridian. Together, these coordinates allow mapping systems, geocoding tools, and location-based software to precisely pinpoint places such as businesses, addresses, or landmarks.<\/p>\n\n\n\n
For marketing agencies, sales teams, and recruiters, coordinates make location targeting far more precise than relying only on city or ZIP code filters. Using latitude and longitude allows teams to define exact search radiuses, map territories, and extract local business data with greater accuracy. This precision helps improve lead generation campaigns, optimize territory planning, and reduce irrelevant data in prospect lists.<\/p>\n\n\n\n
Real-World Example:
For example, a marketing agency might use coordinates with Outscraper to scrape Google Maps results within a specific radius around a shopping district. This allows them to quickly build a targeted list of nearby restaurants, salons, or retail stores for a local outreach campaign.<\/p>","protected":false},"excerpt":{"rendered":"
Latitude and longitude values that pinpoint a place on a map for targeting and geocoding.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":true},"class_list":["post-39893","glossary","type-glossary","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/outscraper.com\/ru\/wp-json\/wp\/v2\/glossary\/39893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outscraper.com\/ru\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/outscraper.com\/ru\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/outscraper.com\/ru\/wp-json\/wp\/v2\/media?parent=39893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}