GMB stands for Google My Business, the former name of what is now called Google Business Profile. Even though Google officially rebranded the platform, many marketers, SEOs, and sales teams still use the term GMB when referring to business listings that appear on Google Maps and in local search results. These listings contain key business data such as company name, address, phone number, reviews, website links, and operating hours.
For marketing agencies, B2B sales teams, and recruiters, GMB listings represent a valuable source of structured local business data. By extracting information from Google Business Profiles, teams can quickly build targeted prospect lists, enrich lead databases, and identify businesses within specific locations or industries. This approach significantly reduces manual research time and helps teams scale local lead generation campaigns.
Пример из реального мира:
For example, a marketing agency might scrape GMB listings for “dentists in Chicago” to collect business names, phone numbers, and websites. Using a data extraction tool like Outscraper, the agency can build a qualified outreach list in minutes instead of manually copying data from Google Maps.