{"id":40000,"date":"2026-03-20T12:43:33","date_gmt":"2026-03-20T10:43:33","guid":{"rendered":"https:\/\/outscraper.com\/?post_type=glossary&#038;p=40000"},"modified":"2026-03-20T12:43:35","modified_gmt":"2026-03-20T10:43:35","slug":"place-id-reverse-lookup","status":"publish","type":"glossary","link":"https:\/\/outscraper.com\/pl\/glossary\/place-id-reverse-lookup\/","title":{"rendered":"Wyszukiwanie odwrotne na podstawie identyfikatora lokalizacji"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Wyszukiwanie odwrotne identyfikatora miejsca (Place ID) to proces identyfikacji prawid\u0142owego identyfikatora miejsca Google dla konkretnej firmy, tak aby ta sama lokalizacja mog\u0142a by\u0107 sp\u00f3jnie odniesiona w r\u00f3\u017cnych narz\u0119dziach i zbiorach danych. Place ID to unikalny identyfikator przypisywany przez Google do fizycznej lokalizacji lub wpisu firmy. Metody wyszukiwania odwrotnego zazwyczaj polegaj\u0105 na dopasowaniu danych firmy, takich jak nazwa, adres, wsp\u00f3\u0142rz\u0119dne lub strona internetowa, w celu pobrania w\u0142a\u015bciwego identyfikatora Place ID z danych Google Maps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dla agencji marketingowych i zespo\u0142\u00f3w sprzeda\u017cy B2B sp\u00f3jne identyfikatory maj\u0105 kluczowe znaczenie podczas \u0142\u0105czenia danych z wielu \u017ar\u00f3de\u0142. Wykorzystanie identyfikator\u00f3w Place ID pomaga zapobiega\u0107 powielaniu rekord\u00f3w, poprawia jako\u015b\u0107 danych w systemie CRM oraz gwarantuje, \u017ce narz\u0119dzia wzbogacaj\u0105ce dane przypisuj\u0105 informacje do w\u0142a\u015bciwego profilu biznesowego. Dzi\u0119ki temu generowanie lead\u00f3w na du\u017c\u0105 skal\u0119, analiza lokalizacji oraz automatyzacja danych staj\u0105 si\u0119 znacznie bardziej niezawodne i wydajne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Przyk\u0142ad z \u017cycia wzi\u0119ty<br>Na przyk\u0142ad agencja marketingowa tworz\u0105ca list\u0119 potencjalnych klient\u00f3w z bran\u017cy restauracyjnej mo\u017ce przeprowadzi\u0107 wyszukiwanie odwrotne na podstawie identyfikatora Google Place ID, aby powi\u0105za\u0107 adres ka\u017cdej firmy z jej identyfikatorem Google Place ID, a nast\u0119pnie wzbogaci\u0107 list\u0119 o recenzje, oceny i dane kontaktowe za pomoc\u0105 narz\u0119dzia takiego jak Outscraper.<\/p>","protected":false},"excerpt":{"rendered":"<p>Finding the right Place ID for a business so you can link records across tools 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