Google Maps Categories are classification labels assigned to businesses within their Google Maps listings. These categories describe the primary service or industry of a business, such as \u201cDentist,\u201d \u201cReal Estate Agency,\u201d or \u201cMarketing Agency,\u201d which helps Google organize businesses and show them in relevant search results. When scraping or extracting Google Maps data, these categories allow users to filter and segment businesses by industry or service type.<\/p>\n\n\n\n
For marketing agencies, sales teams, and recruiters, Google Maps Categories make it possible to quickly identify highly targeted prospects within a specific market segment. Instead of collecting random business data, teams can build focused lead lists based on industry type, which improves outreach relevance and conversion rates. This also saves significant time when building prospect databases for cold email campaigns, local SEO services, or recruitment sourcing.<\/p>\n\n\n\n
Real-World Example:
For example, a marketing agency could use Google Maps Categories like \u201cDentist\u201d or \u201cPlastic Surgeon\u201d to scrape a list of clinics in a specific city using Outscraper. The agency can then build a targeted outreach campaign offering local SEO or reputation management services to those businesses.<\/p>","protected":false},"excerpt":{"rendered":"
The categories shown on Google Maps listings that help you segment markets and build targeted lists.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":true},"class_list":["post-39945","glossary","type-glossary","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/outscraper.com\/ko\/wp-json\/wp\/v2\/glossary\/39945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outscraper.com\/ko\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/outscraper.com\/ko\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/outscraper.com\/ko\/wp-json\/wp\/v2\/media?parent=39945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}