{"id":39993,"date":"2026-03-20T12:38:22","date_gmt":"2026-03-20T10:38:22","guid":{"rendered":"https:\/\/outscraper.com\/?post_type=glossary&#038;p=39993"},"modified":"2026-03-20T12:38:24","modified_gmt":"2026-03-20T10:38:24","slug":"local-pack","status":"publish","type":"glossary","link":"https:\/\/outscraper.com\/it\/glossary\/local-pack\/","title":{"rendered":"Pacchetto locale"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Il Local Pack \u00e8 un insieme di schede aziendali basate su una mappa che compare nella parte superiore dei risultati di ricerca di Google quando gli utenti effettuano ricerche con intento locale. In genere mostra tre attivit\u00e0 commerciali accanto a una mappa, includendo informazioni chiave quali il nome dell\u2019attivit\u00e0, le recensioni, l\u2019indirizzo, gli orari di apertura e i recapiti. Google genera questi risultati utilizzando segnali quali la vicinanza, la pertinenza rispetto alla query di ricerca e la visibilit\u00e0 complessiva dell\u2019attivit\u00e0 online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per le agenzie di marketing, i team di vendita e i reclutatori, il Local Pack rappresenta una fonte altamente mirata di aziende gi\u00e0 ottimizzate per la visibilit\u00e0 locale. Poich\u00e9 queste schede sono collegate a sedi fisiche reali e a profili aziendali verificati, forniscono un set di dati affidabile per la generazione di lead e le ricerche di mercato. L'estrazione dei risultati del Local Pack consente ai team di identificare rapidamente le aziende attive in una nicchia specifica o in un'area geografica determinata, senza dover effettuare manualmente centinaia di ricerche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esempio del mondo reale:<br>Ad esempio, un\u2019agenzia di marketing potrebbe utilizzare Outscraper per estrarre i risultati del Local Pack relativi alla ricerca \u201cdentisti a Chicago\u201d, al fine di creare un elenco di potenziali clienti costituito da cliniche che potrebbero aver bisogno di servizi di SEO o pubblicitari. Questi dati possono poi essere arricchiti con i recapiti e utilizzati per campagne di contatto mirate.<\/p>","protected":false},"excerpt":{"rendered":"<p>The map-based set of local listings shown in Google Search for local-intent queries.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"class_list":["post-39993","glossary","type-glossary","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1.1 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/outscraper.com\/it\/glossary\/local-pack\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"it_IT\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Outscraper \u2013 Business Data &amp; Enrichment Platform\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" 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