{"id":47486,"date":"2026-08-06T13:27:36","date_gmt":"2026-08-06T10:27:36","guid":{"rendered":"https:\/\/outscraper.com\/?p=47486"},"modified":"2026-08-06T13:42:56","modified_gmt":"2026-08-06T10:42:56","slug":"google-maps-competitor-benchmark","status":"publish","type":"post","link":"https:\/\/outscraper.com\/fr\/google-maps-competitor-benchmark\/","title":{"rendered":"How to Build a Google Maps Competitor Benchmark"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"47486\" class=\"elementor elementor-47486\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4dbeeb5f e-flex e-con-boxed e-con e-parent\" data-id=\"4dbeeb5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10547239 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"10547239\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__10547239\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__10547239\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__10547239\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2a3284ae e-flex e-con-boxed e-con e-parent\" data-id=\"2a3284ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bff3ff7 elementor-widget elementor-widget-text-editor\" data-id=\"4bff3ff7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <strong>Google Maps competitor benchmark<\/strong> shows how a local business compares with the companies appearing for the same searches and locations.\u00a0<\/p><p>Building one manually can take hours. You have to check profiles one by one, copy ratings, reviews, categories, contact details, and business information, then repeat the process for every search or city.<\/p><p>Outscraper helps collect structured Google Maps business and review data for larger competitor sets. You can then compare the results, find the biggest gaps, and update the benchmark as the local market changes.<\/p><p>For a closer look at the data collection process, read our guide on <a href=\"https:\/\/outscraper.com\/google-maps-scraping-getting-started-manual-updated\/\"><strong>how to scrape Google Maps data<\/strong><\/a>.<\/p><p><strong>Quick Answer: How to Build a Google Maps Competitor Benchmark<\/strong><\/p><ol><li>Choose the industry, search terms, and locations.<\/li><li>Identify the businesses that appear repeatedly.<\/li><li>Select the most useful benchmark metrics.<\/li><li>Collect the business and review data.<\/li><li>Compare each business with the local average or median.<\/li><li>Score the main gaps and set priorities.<\/li><li>Update the benchmark monthly or quarterly.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11893d4e elementor-widget elementor-widget-image\" data-id=\"11893d4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/how-to-build-google-maps-competitor-benchmark.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"how-to-build-google-maps-competitor-benchmark\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDc1NjYsInVybCI6Imh0dHBzOlwvXC9vdXRzY3JhcGVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL2hvdy10by1idWlsZC1nb29nbGUtbWFwcy1jb21wZXRpdG9yLWJlbmNobWFyay53ZWJwIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"422\" src=\"https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/how-to-build-google-maps-competitor-benchmark-1024x576.webp\" class=\"attachment-large size-large wp-image-47566\" alt=\"Workflow showing how to build a Google Maps competitor benchmark from data collection to comparison and updates\" srcset=\"https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/how-to-build-google-maps-competitor-benchmark-1024x576.webp 1024w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/how-to-build-google-maps-competitor-benchmark-300x169.webp 300w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/how-to-build-google-maps-competitor-benchmark-768x432.webp 768w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/how-to-build-google-maps-competitor-benchmark-1536x864.webp 1536w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/how-to-build-google-maps-competitor-benchmark-18x10.webp 18w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/how-to-build-google-maps-competitor-benchmark.webp 1672w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">This workflow shows how competitor data moves from manual research or structured collection into a benchmark that can be compared, scored, and updated over time.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5af0f899 e-flex e-con-boxed e-con e-parent\" data-id=\"5af0f899\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8c4c420 e-con-full e-flex e-con e-child\" data-id=\"8c4c420\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4f7f1d85 e-con-full e-flex e-con e-child\" data-id=\"4f7f1d85\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-753424c1 e-con-full e-flex e-con e-child\" data-id=\"753424c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-160c8ea0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"160c8ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Need competitor data for a larger market?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd98379 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1cd98379\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Use Outscraper to collect structured Google Maps business and review data before building your benchmark.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7b5ddf88 e-con-full e-flex e-con e-child\" data-id=\"7b5ddf88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-206e9728 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"206e9728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/outscraper.com\/google-maps-scraper\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Collect Google Maps Competitor Data<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6377f3f e-flex e-con-boxed e-con e-parent\" data-id=\"6377f3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76a5925f elementor-widget elementor-widget-heading\" data-id=\"76a5925f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is a Google Maps Competitor Benchmark?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-105778cc elementor-widget elementor-widget-text-editor\" data-id=\"105778cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Google Maps competitor benchmark is a structured comparison of businesses that appear for the same local searches. It shows how one business performs against nearby competitors using data such as ratings, review counts, categories, business details, and review activity.<\/p><p><span>A benchmark is not meant to copy what top competitors are doing. It shows the current local standard and where a business is behind, close to the market, or already performing well. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-410d608e elementor-widget elementor-widget-heading\" data-id=\"410d608e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How It Differs From a Local SEO Audit\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-338e39e8 elementor-widget elementor-widget-text-editor\" data-id=\"338e39e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A local SEO audit checks one business for problems, such as missing profile details, weak categories, incorrect information, or poor review activity.<\/p><p>A competitor benchmark adds market context. For example, a business with 80 reviews may look strong on its own. But if the local median is 220 reviews, the benchmark shows that review volume is still a competitive gap.<\/p><p>An audit asks, <em><strong>\u201cWhat is wrong with this profile?\u201d<\/strong><\/em><\/p><p>A benchmark asks, <em><strong>\u201cHow does this business compare with the competitors customers are seeing?\u201d<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ba68684 elementor-widget elementor-widget-heading\" data-id=\"5ba68684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Who Should Use a Competitor Benchmark?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b7242 elementor-widget elementor-widget-text-editor\" data-id=\"a5b7242\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This process is useful for:<\/p><ul><li>local SEO agencies comparing clients with nearby competitors;<\/li><li>reputation management teams studying ratings, reviews, and customer complaints;<\/li><li>consultants using <a href=\"https:\/\/outscraper.com\/market-research-web-data\/\"><strong>web data for market research<\/strong><\/a> or preparing client reports;<\/li><li>multi-location businesses comparing each branch with its local market;<\/li><li>business owners deciding which profile improvements to address first.<\/li><\/ul><p>A benchmark should not be treated as a one-time report. Ratings, reviews, business status, categories, and local competitors can change. Updating the benchmark regularly helps teams base their decisions on current data rather than an old spreadsheet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9408bce e-flex e-con-boxed e-con e-parent\" data-id=\"9408bce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a93cff3 elementor-widget elementor-widget-heading\" data-id=\"a93cff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 1: Identify the Right Google Maps Competitors\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c85cbc1 elementor-widget elementor-widget-text-editor\" data-id=\"c85cbc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Start by deciding which businesses belong in the benchmark.<\/p><p>Do not rely only on the competitors a business already knows. <span>The companies competing offline may not be the same businesses appearing most often in the <strong>local pack<\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7a1a56 elementor-widget elementor-widget-heading\" data-id=\"e7a1a56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Choose the Search Terms and Locations\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d81000 elementor-widget elementor-widget-text-editor\" data-id=\"2d81000\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Use the searches customers are likely to enter.<\/p><p>For a plumbing company, this may include:<\/p><ul><li>plumber in Sacramento<\/li><li>emergency plumber near me<\/li><li>water heater repair in Sacramento<\/li><\/ul><p>For a dental clinic, this may include:<\/p><ul><li>family dentist in Chicago<\/li><li>emergency dentist near me<\/li><li>dental implants in Chicago<\/li><\/ul><p>Include service, category, and location-based searches. This gives you a clearer view of the businesses competing for the same customers in the same area.<\/p><p>Search results can also change by location. A business that appears in one neighborhood may not appear in another. For citywide or service-area businesses, check several relevant locations instead of relying on one search.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec55be elementor-widget elementor-widget-heading\" data-id=\"6ec55be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Find the Businesses That Appear Repeatedly<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e94d37d elementor-widget elementor-widget-text-editor\" data-id=\"e94d37d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Record the businesses that show up across several searches and locations.<\/p><p>A company that appears once may not be a main competitor. A company that appears repeatedly for several target searches is more useful for the benchmark.<\/p><p>Track:<\/p><ul><li>business name;<\/li><li>search term;<\/li><li>search location;<\/li><li>position or result group;<\/li><li>date checked.<\/li><\/ul><p>Repeated appearances make it easier to identify the businesses with the strongest presence in the target market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3393f6 elementor-widget elementor-widget-image\" data-id=\"b3393f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/identify-recurring-google-maps-competitors.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"identify-recurring-google-maps-competitors\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDc0OTEsInVybCI6Imh0dHBzOlwvXC9vdXRzY3JhcGVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL2lkZW50aWZ5LXJlY3VycmluZy1nb29nbGUtbWFwcy1jb21wZXRpdG9ycy53ZWJwIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"422\" src=\"https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/identify-recurring-google-maps-competitors-1024x576.webp\" class=\"attachment-large size-large wp-image-47491\" alt=\"Workflow for identifying recurring Google Maps competitors across several local searches\" srcset=\"https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/identify-recurring-google-maps-competitors-1024x576.webp 1024w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/identify-recurring-google-maps-competitors-300x169.webp 300w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/identify-recurring-google-maps-competitors-768x432.webp 768w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/identify-recurring-google-maps-competitors-1536x864.webp 1536w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/identify-recurring-google-maps-competitors-18x10.webp 18w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/identify-recurring-google-maps-competitors.webp 1672w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Businesses that appear across several related searches provide a stronger benchmark than competitors selected from one result.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-009de12 elementor-widget elementor-widget-heading\" data-id=\"009de12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Decide How Many Competitors to Include\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3f409d elementor-widget elementor-widget-text-editor\" data-id=\"d3f409d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Five competitors is a practical starting point for most benchmarks.<\/p><p>Use three competitors for a quick internal comparison. Use ten or more when studying a large city, several locations, or a broader market.<\/p><p>Choose a sample large enough to show the local standard without making the benchmark difficult to manage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21547c5 elementor-widget elementor-widget-heading\" data-id=\"21547c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Compare Similar Businesses\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62c4947 elementor-widget elementor-widget-text-editor\" data-id=\"62c4947\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Keep the competitor group focused.<\/p><p>A family dentist should not be compared directly with an orthodontist unless both compete for the same target service. A local restaurant should not be measured against a national chain without noting the difference in business size and market reach.<\/p><p>Compare businesses with:<\/p><ul><li>the same or closely related category;<\/li><li>similar services;<\/li><li>the same geographic area;<\/li><li>a similar customer type.<\/li><\/ul><p>For franchises and multi-location brands, treat each location as a separate business profile. This gives a clearer view of how each branch performs within its own local market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3ca00bd4 e-flex e-con-boxed e-con e-parent\" data-id=\"3ca00bd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59d032fb elementor-widget elementor-widget-heading\" data-id=\"59d032fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 2: Choose and Collect the Benchmark Data\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5805ab5e elementor-widget elementor-widget-text-editor\" data-id=\"5805ab5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A useful benchmark compares the same data points across every competitor.<\/p><p>Start with the fields that show how each business presents itself in Google Maps and how customers respond to it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d2f3889 elementor-widget elementor-widget-heading\" data-id=\"6d2f3889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Choose the Core Metrics\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee30847 elementor-widget elementor-widget-text-editor\" data-id=\"6ee30847\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Most local industries can be compared using these fields:<\/p><ul><li>primary business category;<\/li><li>additional categories;<\/li><li>\u00a0average rating;<\/li><li>total review count;<\/li><li>recent review activity;<\/li><li>owner responses;<\/li><li>business status;<\/li><li>address or service area;<\/li><li>phone number;<\/li><li>website;<\/li><li>opening hours;<\/li><li>listed services or products.<\/li><\/ul><p>Review data often needs a closer look. Two competitors may have similar ratings, but one may receive new reviews every week while the other has had little activity for months.<\/p><p>You can also check repeated review topics, such as slow response times, poor communication, pricing complaints, staff behavior, service quality, and common reasons customers recommend the business.\u00a0<\/p><p>For a detailed review workflow, see how <a href=\"https:\/\/outscraper.com\/google-maps-review-scraping-competitor-analysis-and-market-research\/\"><strong>Google Maps reviews support competitor analysis and market research<\/strong><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cc0e5de elementor-widget elementor-widget-heading\" data-id=\"7cc0e5de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Adjust the Metrics for the Industry\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-680dcab9 elementor-widget elementor-widget-text-editor\" data-id=\"680dcab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do not use the same priorities for every type of business.<\/p><p>A restaurant benchmark may focus on ratings, recent reviews, photos, hours, and service complaints.<\/p><p>A law firm may place more weight on categories, review quality, location, website details, and consultation options.<\/p><p>A home service business may need closer attention to review recency, service areas, phone availability, and owner responses.<\/p><p>A dental or medical practice may focus on patient feedback, appointment details, hours, and repeated comments about staff or waiting times.<\/p><p>Compare businesses with competitors in the same industry and area instead of using one fixed threshold for every market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec1ff13 elementor-widget elementor-widget-image\" data-id=\"ec1ff13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/google-maps-benchmark-metrics-by-industry.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"google-maps-benchmark-metrics-by-industry\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDc0OTIsInVybCI6Imh0dHBzOlwvXC9vdXRzY3JhcGVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL2dvb2dsZS1tYXBzLWJlbmNobWFyay1tZXRyaWNzLWJ5LWluZHVzdHJ5LndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/google-maps-benchmark-metrics-by-industry-1024x683.webp\" class=\"attachment-large size-large wp-image-47492\" alt=\"Google Maps competitor benchmark metrics for restaurants, law firms, home services, and medical businesses\" srcset=\"https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/google-maps-benchmark-metrics-by-industry-1024x683.webp 1024w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/google-maps-benchmark-metrics-by-industry-300x200.webp 300w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/google-maps-benchmark-metrics-by-industry-768x512.webp 768w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/google-maps-benchmark-metrics-by-industry-18x12.webp 18w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/google-maps-benchmark-metrics-by-industry-360x240.webp 360w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/google-maps-benchmark-metrics-by-industry.webp 1536w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Benchmark priorities should reflect the industry instead of applying the same fixed standard to every local business.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ae6b64 elementor-widget elementor-widget-heading\" data-id=\"5ae6b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Collect a Small Competitor Set Manually<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb0cff elementor-widget elementor-widget-text-editor\" data-id=\"ffb0cff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Manual collection can work when the benchmark covers only a few businesses.<\/p><p>Create one row for each competitor and record the selected fields. Keep the search term, location, and collection date beside every record.<\/p><p>This makes it easier to see where the data came from and prevents results from different searches or dates from being mixed together.<\/p><p>Manual collection becomes harder when the project covers:<\/p><ul><li>several cities;<\/li><li>many competitors;<\/li><li>multiple search terms;<\/li><li>large numbers of reviews;<\/li><li>regular benchmark updates.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba9ab8 elementor-widget elementor-widget-heading\" data-id=\"0ba9ab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Collect Larger Competitor Sets With Outscraper<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddd25e4 elementor-widget elementor-widget-text-editor\" data-id=\"ddd25e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Outscraper can help collect structured Google Maps business and review data for larger projects.<\/p><p>Build searches using an industry and location, such as:<\/p><ul><li>plumbers in Sacramento, California;<\/li><li>dentists in Chicago, Illinois;<\/li><li>restaurant in Miami, Florida.<\/li><\/ul><p>Export the fields needed for the benchmark, such as business name, category, address, phone number, website, rating, review count, business status, and location data.<\/p><p>For a closer review comparison, use the <strong><a data-start=\"4706\" data-end=\"4788\" class=\"decorated-link keychainify-checked\" rel=\"noopener\" target=\"_new\" href=\"https:\/\/outscraper.com\/google-maps-reviews-scraper\/?utm_source=chatgpt.com\">Google Maps Reviews Scraper<\/a><\/strong> to collect review text, ratings, dates, and owner responses.<\/p><p>Outscraper handles the data collection part of the process. The benchmark calculations, scoring, and final recommendations are completed in the spreadsheet or reporting file.<\/p><p>Before running the task, check the query, location, result limit, duplicate settings, and selected fields in the Outscraper web app using the <a href=\"https:\/\/outscraper.com\/google-maps-scraper\/\"><b>Google Maps scraper<\/b><\/a>\u00a0service.<\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-796edae elementor-widget elementor-widget-eael-image-scroller\" data-id=\"796edae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-image-scroller.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-image-scroller eael-image-scroller-vertical\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/outscraper-google-maps-competitor-data-collection-scaled.webp\" alt=\"Outscraper task for collecting Google Maps competitor business data by industry and location\">\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3ee941 elementor-widget elementor-widget-heading\" data-id=\"a3ee941\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Structure the Spreadsheet Before Comparing Results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82ee8e1 elementor-widget elementor-widget-text-editor\" data-id=\"82ee8e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Keep the spreadsheet simple.<\/p><p>Use one tab for the raw business and review data. Use another tab for calculations, scores, and recommendations.<\/p><p>Useful columns include:<\/p><ul><li>search term;<\/li><li>search location;<\/li><li>business name;<\/li><li>category;<\/li><li>rating;<\/li><li>review count;<\/li><li>recent review activity;<\/li><li>owner-response rate;<\/li><li>website;<\/li><li>phone number;<\/li><li>business status;<\/li><li>collection date;<\/li><li>local median;<\/li><li>competitor gap;<\/li><li>score;<\/li><li>recommended action.<\/li><\/ul><p>Keeping raw data separate from calculated fields makes the benchmark easier to update later.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3990417f e-flex e-con-boxed e-con e-parent\" data-id=\"3990417f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-797b62ef e-con-full e-flex e-con e-child\" data-id=\"797b62ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-52e8cfc6 e-grid e-con-full e-con e-child\" data-id=\"52e8cfc6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ecd767c elementor-widget elementor-widget-image\" data-id=\"7ecd767c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1254\" height=\"1254\" src=\"https:\/\/outscraper.com\/wp-content\/uploads\/2026\/07\/refresh-outdated-business-records.webp\" class=\"attachment-full size-full wp-image-46770\" alt=\"Outdated business records refreshed with current Google Maps data\" srcset=\"https:\/\/outscraper.com\/wp-content\/uploads\/2026\/07\/refresh-outdated-business-records.webp 1254w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/07\/refresh-outdated-business-records-300x300.webp 300w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/07\/refresh-outdated-business-records-1024x1024.webp 1024w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/07\/refresh-outdated-business-records-150x150.webp 150w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/07\/refresh-outdated-business-records-768x768.webp 768w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/07\/refresh-outdated-business-records-12x12.webp 12w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1ec5a1e e-con-full e-flex e-con e-child\" data-id=\"1ec5a1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1214f766 elementor-widget elementor-widget-heading\" data-id=\"1214f766\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Collect Google Maps Competitor Data<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73cdf8f9 elementor-widget elementor-widget-text-editor\" data-id=\"73cdf8f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Use Outscraper to gather structured business and review data for larger competitor benchmarks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-632552ed elementor-widget elementor-widget-button\" data-id=\"632552ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/auth.outscraper.com\/googleMaps?c=plumber&#038;dd=true&#038;e=leads_n_contacts&#038;gl=US&#038;hl=en&#038;l=US%3ECA%3ESacramento&#038;limit=0&#038;z=true\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Collect Competitor Data<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1762e4cd e-flex e-con-boxed e-con e-parent\" data-id=\"1762e4cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54978df8 elementor-widget elementor-widget-heading\" data-id=\"54978df8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 3: Compare, Score, and Prioritize Competitor Gaps\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac6c639 elementor-widget elementor-widget-text-editor\" data-id=\"ac6c639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once the data is collected, compare each business with the local market instead of judging the numbers on their own.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e89cfc elementor-widget elementor-widget-heading\" data-id=\"0e89cfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Compare Each Business With the Market\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cfcd260 elementor-widget elementor-widget-text-editor\" data-id=\"4cfcd260\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Focus on the figures that show where a business stands against nearby competitors, such as:<\/p><ul><li>local average;<\/li><li>local median;<\/li><li>strongest competitor result;<\/li><li>weakest competitor result;<\/li><li>gap from the median.<\/li><\/ul><p>The median is often more useful when one large competitor has far more reviews or activity than the rest of the market.<\/p><p>For example, 90 reviews may look strong until the local median shows that similar businesses have 180.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b9bbd2 elementor-widget elementor-widget-heading\" data-id=\"8b9bbd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use the Benchmark Calculator\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c499319 elementor-widget elementor-widget-text-editor\" data-id=\"c499319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"232\" data-end=\"358\" class=\"PDq2pG_selectionAnchorContainer\">Use the calculator below to compare a business with the local median, measure the gap, and assign a weighted benchmark result.<span aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"><\/span><\/p><p data-start=\"363\" data-end=\"431\">The calculator applies the formulas and scoring rules automatically.<\/p><p>Google explains that <a href=\"https:\/\/support.google.com\/business\/answer\/7091\">local results are mainly based on relevance, distance, and prominence<\/a>, so no single benchmark metric should be treated as a confirmed ranking formula.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e02416d elementor-widget elementor-widget-shortcode\" data-id=\"e02416d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><!DOCTYPE html>\n<html lang=\"en\">\n<head>\n  <meta charset=\"UTF-8\" \/>\n  <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" \/>\n  <title>Google Maps Competitor Benchmark Calculator<\/title>\n  <style>\n    :root {\n      --bg: #f7f8fa;\n      --card: #ffffff;\n      --text: #202124;\n      --muted: #667085;\n      --border: #e1e4e8;\n      --accent: #ff8a00;\n      --accent-dark: #e67800;\n      --soft: #fff6e8;\n    }\n\n    * { box-sizing: border-box; }\n\n    body {\n      margin: 0;\n      font-family: Arial, Helvetica, sans-serif;\n      background: var(--bg);\n      color: var(--text);\n      line-height: 1.5;\n    }\n\n    .wrap {\n      max-width: 980px;\n      margin: 40px auto;\n      padding: 0 20px 40px;\n    }\n\n    .hero {\n      background: linear-gradient(135deg, #ffffff 0%, #fff8ed 100%);\n      border: 1px solid var(--border);\n      border-radius: 18px;\n      padding: 28px;\n      margin-bottom: 22px;\n    }\n\n    .eyebrow {\n      display: inline-block;\n      margin-bottom: 10px;\n      padding: 5px 10px;\n      border-radius: 999px;\n      background: var(--soft);\n      color: var(--accent-dark);\n      font-size: 12px;\n      font-weight: 800;\n      letter-spacing: 0.04em;\n      text-transform: uppercase;\n    }\n\n    .tool-title,\n    .panel-title,\n    .formula-title {\n      margin-top: 0;\n      font-weight: 700;\n    }\n\n    .tool-title {\n      font-size: 30px;\n      line-height: 1.2;\n      margin-bottom: 10px;\n    }\n\n    .panel-title {\n      font-size: 21px;\n      line-height: 1.3;\n      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     border: none;\n      border-radius: 10px;\n      padding: 12px 16px;\n      font-size: 16px;\n      font-weight: 700;\n      background: var(--accent);\n      color: #fff;\n      cursor: pointer;\n    }\n\n    button:hover { background: var(--accent-dark); }\n\n    button:focus-visible {\n      outline: 3px solid rgba(255, 138, 0, 0.28);\n      outline-offset: 2px;\n    }\n\n    .results {\n      display: grid;\n      grid-template-columns: repeat(2, minmax(0, 1fr));\n      gap: 12px;\n      margin-top: 14px;\n    }\n\n    .result-box {\n      background: var(--soft);\n      border: 1px solid #ffd9a3;\n      border-radius: 12px;\n      padding: 14px;\n    }\n\n    .result-label {\n      font-size: 13px;\n      color: var(--muted);\n      margin-bottom: 4px;\n    }\n\n    .result-value {\n      font-size: 22px;\n      font-weight: 800;\n    }\n\n    .formula {\n      background: #101828;\n      color: #f8fafc;\n      border-radius: 12px;\n      padding: 14px;\n      font-family: Consolas, Monaco, monospace;\n      font-size: 14px;\n      overflow-x: auto;\n      margin: 10px 0;\n    }\n\n    .note {\n      margin-top: 14px;\n      padding: 12px 14px;\n      border-left: 4px solid var(--accent);\n      background: #fffaf3;\n      border-radius: 8px;\n    }\n\n    table {\n      width: 100%;\n      border-collapse: collapse;\n      margin-top: 12px;\n      font-size: 14px;\n    }\n\n    th, td {\n      border: 1px solid var(--border);\n      padding: 10px;\n      text-align: left;\n    }\n\n    th { background: #fff8ed; }\n\n    @media (max-width: 760px) {\n      .grid, .results { grid-template-columns: 1fr; }\n      .tool-title { font-size: 25px; }\n    }\n  <\/style>\n<\/head>\n<body>\n  <main class=\"wrap\">\n    <section class=\"hero\">\n      <div class=\"eyebrow\">Outscraper Benchmark Tool<\/div>\n      <div class=\"tool-title\">Google Maps Competitor Benchmark Calculator<\/div>\n      <p>Use this tool to compare one business with the local market, assign a 1\u20135 score, calculate a weighted score, and decide which gap deserves attention first.<\/p>\n      <p class=\"muted\">This is an internal comparison tool. It does not represent Google\u2019s ranking formula.<\/p>\n    <\/section>\n\n    <section class=\"grid\">\n      <div class=\"card\">\n        <div class=\"panel-title\">Enter Benchmark Data<\/div>\n\n        <label for=\"metric\">Metric<\/label>\n        <select id=\"metric\">\n          <option value=\"reviews\">Total review count<\/option>\n          <option value=\"rating\">Average rating<\/option>\n          <option value=\"recent\">Recent review activity<\/option>\n          <option value=\"responses\">Owner-response rate<\/option>\n          <option value=\"profile\">Profile completeness<\/option>\n          <option value=\"contact\">Website and contact availability<\/option>\n        <\/select>\n\n        <label for=\"businessValue\">Business result<\/label>\n        <input id=\"businessValue\" type=\"number\" step=\"0.01\" min=\"0\" placeholder=\"Example: 90\" \/>\n\n        <label for=\"medianValue\">Local median<\/label>\n        <input id=\"medianValue\" type=\"number\" step=\"0.01\" min=\"0\" placeholder=\"Example: 180\" \/>\n\n        <label for=\"highestValue\">Strongest competitor result<\/label>\n        <input id=\"highestValue\" type=\"number\" step=\"0.01\" min=\"0\" placeholder=\"Example: 320\" \/>\n\n        <label for=\"weight\">Metric weight (%)<\/label>\n        <input id=\"weight\" type=\"number\" step=\"1\" min=\"0\" max=\"100\" value=\"25\" \/>\n\n        <button type=\"button\" onclick=\"calculateBenchmark()\">Calculate Benchmark<\/button>\n      <\/div>\n\n      <div class=\"card\">\n        <div class=\"panel-title\">Results<\/div>\n        <div class=\"results\">\n          <div class=\"result-box\">\n            <div class=\"result-label\">Gap from local median<\/div>\n            <div class=\"result-value\" id=\"gapResult\">\u2014<\/div>\n          <\/div>\n          <div class=\"result-box\">\n            <div class=\"result-label\">Percent difference<\/div>\n            <div class=\"result-value\" id=\"percentResult\">\u2014<\/div>\n          <\/div>\n          <div class=\"result-box\">\n            <div class=\"result-label\">Benchmark score<\/div>\n            <div class=\"result-value\" id=\"scoreResult\">\u2014<\/div>\n          <\/div>\n          <div class=\"result-box\">\n            <div class=\"result-label\">Weighted score<\/div>\n            <div class=\"result-value\" id=\"weightedResult\">\u2014<\/div>\n          <\/div>\n        <\/div>\n\n        <div class=\"note\" id=\"priorityResult\">Enter the benchmark data to see the suggested priority.<\/div>\n      <\/div>\n    <\/section>\n\n    <section class=\"card\" style=\"margin-top: 18px;\">\n      <div class=\"panel-title\">Formulas Used<\/div>\n\n      <div class=\"formula-title\">1. Gap from the local median<\/div>\n      <div class=\"formula\">Gap = Business Result \u2212 Local Median<\/div>\n\n      <div class=\"formula-title\">2. Percent difference<\/div>\n      <div class=\"formula\">Percent Difference = ((Business Result \u2212 Local Median) \u00f7 Local Median) \u00d7 100<\/div>\n\n      <div class=\"formula-title\">3. Benchmark score<\/div>\n      <table>\n        <thead>\n          <tr>\n            <th>Business result compared with local median<\/th>\n            <th>Score<\/th>\n          <\/tr>\n        <\/thead>\n        <tbody>\n          <tr><td>Below 50% of the median<\/td><td>1<\/td><\/tr>\n          <tr><td>50% to 79% of the median<\/td><td>2<\/td><\/tr>\n          <tr><td>80% to 109% of the median<\/td><td>3<\/td><\/tr>\n          <tr><td>110% to 139% of the median<\/td><td>4<\/td><\/tr>\n          <tr><td>140% or more of the median<\/td><td>5<\/td><\/tr>\n        <\/tbody>\n      <\/table>\n\n      <div class=\"formula-title\" style=\"margin-top: 18px;\">4. Weighted score<\/div>\n      <div class=\"formula\">Weighted Score = Benchmark Score \u00d7 (Metric Weight \u00f7 100)<\/div>\n\n      <div class=\"note\">\n        These score bands are sample rules for an internal benchmark. Change them when the industry, metric, or reporting method requires a different comparison.\n      <\/div>\n    <\/section>\n  <\/main>\n\n  <script>\n    function formatNumber(value) {\n      return Number.isInteger(value) ? value.toString() : value.toFixed(2);\n    }\n\n    function calculateBenchmark() {\n      const business = parseFloat(document.getElementById('businessValue').value);\n      const median = parseFloat(document.getElementById('medianValue').value);\n      const highest = parseFloat(document.getElementById('highestValue').value);\n      const weight = parseFloat(document.getElementById('weight').value);\n\n      if ([business, median, highest, weight].some(Number.isNaN)) {\n        alert('Please complete all fields before calculating.');\n        return;\n      }\n\n      if (median <= 0) {\n        alert('The local median must be greater than zero.');\n        return;\n      }\n\n      if (weight < 0 || weight > 100) {\n        alert('The metric weight must be between 0 and 100.');\n        return;\n      }\n\n      const gap = business - median;\n      const percent = (gap \/ median) * 100;\n      const ratio = business \/ median;\n\n      let score = 1;\n      if (ratio >= 1.4) score = 5;\n      else if (ratio >= 1.1) score = 4;\n      else if (ratio >= 0.8) score = 3;\n      else if (ratio >= 0.5) score = 2;\n\n      const weighted = score * (weight \/ 100);\n\n      document.getElementById('gapResult').textContent = `${gap >= 0 ? '+' : ''}${formatNumber(gap)}`;\n      document.getElementById('percentResult').textContent = `${percent >= 0 ? '+' : ''}${percent.toFixed(1)}%`;\n      document.getElementById('scoreResult').textContent = `${score} \/ 5`;\n      document.getElementById('weightedResult').textContent = weighted.toFixed(2);\n\n      let priority = '';\n      if (score <= 1) {\n        priority = 'High priority: the business is far below the local median for this metric.';\n      } else if (score === 2) {\n        priority = 'Medium-high priority: the business is below the local median and needs a clear improvement plan.';\n      } else if (score === 3) {\n        priority = 'Monitor: the business is close to the local median. Check whether another metric has a larger gap.';\n      } else if (score === 4) {\n        priority = 'Maintain: the business is above the local median. Protect the current result and watch competitor changes.';\n      } else {\n        priority = 'Strong position: the business is among the best performers for this metric.';\n      }\n\n      if (highest > 0 && business < highest) {\n        const strongestGap = highest - business;\n        priority += ` The strongest competitor is ahead by ${formatNumber(strongestGap)}.`;\n      }\n\n      document.getElementById('priorityResult').textContent = priority;\n    }\n  <\/script>\n<\/body>\n<\/html><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-559449e elementor-widget elementor-widget-heading\" data-id=\"559449e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Prioritize the Main Gaps<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-126ef9d elementor-widget elementor-widget-text-editor\" data-id=\"126ef9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Review the lowest results first and turn them into clear actions.<\/p><p>Group the work by timing:<\/p><ul><li><strong>Quick fixes:<\/strong> correct hours, update categories, add missing contact details, or respond to reviews.<\/li><li><strong>Medium-term work:<\/strong> improve review activity, add clearer service information, or address repeated complaints.<\/li><li><strong>Long-term work:<\/strong> strengthen local reputation, improve local relevance, or update the website.<\/li><\/ul><p>Add an owner, priority, and target date beside each action. This turns the benchmark into a working plan rather than a report that is reviewed once and forgotten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2b5664fa e-flex e-con-boxed e-con e-parent\" data-id=\"2b5664fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7279290b elementor-widget elementor-widget-heading\" data-id=\"7279290b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 4: Maintain and Present the Google Maps Competitor Benchmark<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d94f83a elementor-widget elementor-widget-text-editor\" data-id=\"7d94f83a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A competitor benchmark becomes less useful when the data is left unchanged for too long.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22516218 elementor-widget elementor-widget-heading\" data-id=\"22516218\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Set an Update Schedule\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ff49a35 elementor-widget elementor-widget-text-editor\" data-id=\"2ff49a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Review active markets monthly and slower industries quarterly.<\/p><p>An earlier update may be needed when:<\/p><ul><li>a new competitor appears;<\/li><li>a business closes or changes location;<\/li><li>review activity changes quickly;<\/li><li>a competitor updates its category or services;<\/li><li>the business enters a new city or territory.<\/li><\/ul><p>Save each dataset with the collection date instead of replacing the previous version. This makes it easier to track review growth, rating changes, new competitors, and profile updates over time.<\/p><p>Teams running this process across several locations can also use a repeatable <strong><a data-start=\"5808\" data-end=\"5905\" class=\"decorated-link keychainify-checked\" rel=\"noopener\" target=\"_new\" href=\"https:\/\/outscraper.com\/market-competitor-monitoring\/\">market and competitor monitoring workflow<\/a><\/strong> to track changes between benchmark periods.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feb6558 elementor-widget elementor-widget-image\" data-id=\"feb6558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/google-maps-competitor-benchmark-update-cycle_converted.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"google-maps-competitor-benchmark-update-cycle_converted\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDc0OTQsInVybCI6Imh0dHBzOlwvXC9vdXRzY3JhcGVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL2dvb2dsZS1tYXBzLWNvbXBldGl0b3ItYmVuY2htYXJrLXVwZGF0ZS1jeWNsZV9jb252ZXJ0ZWQud2VicCJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"422\" src=\"https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/google-maps-competitor-benchmark-update-cycle_converted-1024x576.webp\" class=\"attachment-large size-large wp-image-47494\" alt=\"Monthly or quarterly process for updating a Google Maps competitor benchmark\" srcset=\"https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/google-maps-competitor-benchmark-update-cycle_converted-1024x576.webp 1024w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/google-maps-competitor-benchmark-update-cycle_converted-300x169.webp 300w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/google-maps-competitor-benchmark-update-cycle_converted-768x432.webp 768w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/google-maps-competitor-benchmark-update-cycle_converted-1536x864.webp 1536w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/google-maps-competitor-benchmark-update-cycle_converted-18x10.webp 18w, https:\/\/outscraper.com\/wp-content\/uploads\/2026\/08\/google-maps-competitor-benchmark-update-cycle_converted.webp 1672w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Dated datasets make it possible to compare review growth, rating changes, new competitors, and profile updates over time.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a990f37 elementor-widget elementor-widget-heading\" data-id=\"3a990f37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Present the Main Findings Clearly\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3956200d elementor-widget elementor-widget-text-editor\" data-id=\"3956200d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The final summary should focus on the points that affect the next decision.<\/p><p>Include:<\/p><ul><li>the current market position;<\/li><li>the local median;<\/li><li>the strongest competitors;<\/li><li>the largest gaps;<\/li><li>the recommended actions;<\/li><li>the next review date.<\/li><\/ul><p>Keep the full spreadsheet as supporting material. The main report should show the findings without forcing the reader to study every row and column.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-208c4186 elementor-widget elementor-widget-heading\" data-id=\"208c4186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Repeat the Same Process Across Markets\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39df944a elementor-widget elementor-widget-text-editor\" data-id=\"39df944a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The same benchmark can be applied to different industries, cities, client accounts, or business locations.<\/p><p>For multi-location businesses, compare each branch with its own local competitors before comparing locations with one another. This prevents a strong market from hiding weaknesses in another city.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe62393 elementor-widget elementor-widget-heading\" data-id=\"fe62393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Final Google Maps Competitor Benchmark Checklist\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39ad3b5 elementor-widget elementor-widget-text-editor\" data-id=\"39ad3b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Define the industry and local area.<\/li><li>Select the search terms.<\/li><li>Identify recurring competitors.<\/li><li>Choose the benchmark metrics.<\/li><li>Collect the business and review data.<\/li><li>Record the query, location, and collection date.<\/li><li>Compare each business with the local market.<\/li><li>Score and prioritize the largest gaps.<\/li><li>Assign actions, owners, and target dates.<\/li><li>Save the dataset and schedule the next update.<\/li><\/ol><p>For larger competitor sets, Outscraper can help collect structured Google Maps business and review data for each update. The same fields can then be compared against the previous benchmark.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6431d2fd e-flex e-con-boxed e-con e-parent\" data-id=\"6431d2fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5582159c e-con-full e-flex e-con e-child\" data-id=\"5582159c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58e21677 elementor-widget elementor-widget-heading\" data-id=\"58e21677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Build Your Google Maps Competitor Benchmark<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b1570b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1b1570b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Collect structured Google Maps business and review data with <strong>Outscraper<\/strong>, compare local competitors, and keep your benchmark current as the market changes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46034efd elementor-align-center elementor-widget elementor-widget-button\" data-id=\"46034efd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/auth.outscraper.com\/signup\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign Up for Free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-636eda9c e-flex e-con-boxed e-con e-parent\" data-id=\"636eda9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38d38f0a elementor-widget elementor-widget-template\" data-id=\"38d38f0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"13580\" class=\"elementor elementor-13580\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6b414f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b414f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28114d07\" data-id=\"28114d07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-209f7ca8 elementor-widget elementor-widget-html\" data-id=\"209f7ca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 align=\"center\">FAQ<\/h2>\n<p align=\"center\" style=\"font-size:20px\">Most frequent questions and answers<p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6d745 elementor-widget elementor-widget-toggle\" data-id=\"a6d745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1091\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1091\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How many competitors should I include in a Google Maps competitor benchmark?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1091\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1091\"><p>Five competitors is a practical starting point for most local markets. Three may be enough for a quick review, while larger cities or multi-location studies may require ten or more.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1092\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1092\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Can I build a competitor benchmark without paid tools?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1092\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1092\"><p>Yes. A small benchmark can be built manually by checking Google Maps profiles and recording the selected data in a spreadsheet. The process takes more time when the project covers many competitors, locations, or reviews.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1093\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1093\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How often should I update the benchmark?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1093\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1093\"><p>Monthly updates work well for active or highly competitive markets. Quarterly updates are often enough for slower industries. Update sooner when a major competitor opens, closes, changes location, or gains reviews quickly.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1094\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1094\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Should I use the average or median when comparing competitors?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1094\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1094\"><p>The median is often better when one competitor has much higher numbers than the rest. The average can still be useful when the results are more balanced.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1095\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1095\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Does the benchmark show why a business ranks higher in Google Maps?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1095\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1095\"><p>No. The benchmark shows differences between competitors, but it does not prove that one metric caused a ranking position. Treat it as a comparison tool for finding gaps and setting priorities.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1096\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1096\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Can service-area businesses use this process?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1096\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1096\"><p>Yes. Compare businesses that serve the same area and appear for the same search terms. Check several relevant locations because Google Maps results can change across neighborhoods or cities.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1097\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-1097\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Can Outscraper calculate the final benchmark score?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1097\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-1097\"><p>Outscraper can help collect structured Google Maps business and review data. The final comparison, scoring, and recommendations are completed in the spreadsheet or reporting file.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How many competitors should I include in a Google Maps competitor benchmark?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Five competitors is a practical starting point for most local markets. Three may be enough for a quick review, while larger cities or multi-location studies may require ten or more.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Can I build a competitor benchmark without paid tools?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Yes. A small benchmark can be built manually by checking Google Maps profiles and recording the selected data in a spreadsheet. 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Follow a repeatable process to collect data, score competitor gaps, and keep the benchmark current.<\/p>","protected":false},"author":19,"featured_media":47567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[90],"tags":[1029,1028,131,385,345],"class_list":["post-47486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-competitor-benchmarking","tag-google-maps-competitor-analysis-google-maps-data","tag-google-maps-scraper","tag-local-seo","tag-market-research"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Build a Google Maps competitor benchmark using business, review, and local market data. 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