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What is CRM Data Enrichment?

CRM Enrichment is the process of adding valuable information to customer relationship management (CRM) data. By gathering and analyzing data from multiple sources, such as public records, social media, and third-party data providers, CRM Enrichment provides a more complete and accurate view of customers and prospects. The objective of CRM enrichment is to help companies enhance customer service, and increase sales and revenue. With a more comprehensive understanding of customer behavior, preferences, and needs, businesses can tailor their marketing and sales strategies to be more effective. By incorporating this additional data into their CRM systems, organizations can gain a competitive advantage in today’s fast-paced business environment.

In addition to public records, social media, and third-party data providers, another valuable source of data for CRM Enrichment is customer location and profile data from Google Maps. By incorporating location and company profile data from sources like Google Maps, businesses can gain valuable insights into customers and enrich the basic data of contacts. These insights may include valuable information such as reviews of clients’ businesses and ratings given. As a result, the company can get an idea of how customer’s reputation and popularity are perceived in the market compared to their competitors. Google Maps not only provides location information but also includes additional contact details such as phone numbers, addresses, and websites for each business. By cross-checking this information with the data in CRM, businesses can clarify and enrich their contacts data.
Whether collecting reviews or collecting contact information, these processes are always long processes. It takes a lot of time and effort. For this, data scraping services should be used. Outscraper’s El Scraping de datos de Google Maps y la El Scraping de reseñas de Google Maps service automate and speed up all these processes. Another good news is that thanks to the Emails & Contacts Scraper service, while scraping Google Maps data, Outscraper has the ability to find the email addresses and social media accounts of company officials in addition to the basic contact information of the targeted businesses.

Data Scraping for B2B CRM Enrichment

Outscraper can enrich CRM data with many services. There are three services that stand out the most. Google Maps Data Scraper, Emails & Contacts Scraper Enrichment service, and Google Maps Reviews Scraper. It is very easy to set up and run each service using the simple user interface in the Outscraper app dashboard. Emails & Contacts Scraper service works both externally and integrated with Google Maps Data Scraper service.Outscraper can enrich CRM data with many services. There are three services that stand out the most. Google Maps Data Scraper, Emails & Contacts Scraper Enrichment service, and Google Maps Reviews Scraper. It is very easy to set up and run each service using the simple user interface in the Outscraper app dashboard. Emails & Contacts Scraper service works both externally and integrated with Google Maps Data Scraper service.

El Scraping de datos de Google Maps
El Scraping de reseñas de Google Maps
Emails & Contacts Scraper Enrichment Service

Outscraper handles all transactions on its own servers. The only thing left to the person who wants to enrichment is to download the data. And upload the CRM system. The result file can be in CSV, XLSX, JSON, and Parquet formats. There is good news for those who want to automate this too. Outscraper enables this with HubSpot and Zapier integrations.

Synchronizing Outscraper Data with CRM Services

In order to enrich the CRM data, of course, it is necessary to synchronize the extracted data with Outscraper with CRM services somehow. Outscraper has a direct official integration for HubSpot, one of the most famous CRM services.

If you are using other CRM services, don’t worry, Zapier can be your solution. Like HubSpot, Outscraper has direct integration with Zapier. Zapier has different integrations for many CRMs, especially Zoho CRM, Microsoft Dynamics 365 CRM, Wealthbox CRM, Redtail CRM, Bitrix24 CRM, Capsule CRM, Bigin by Zoho CRM, Agile CRM. With Outscraper Zapier integration, CRM integration can be connected with different zap scenarios and data can be synchronized.

An Example Use Case

A supplier of fence parts for fence contractors and building companies wants to reach out to fence contractors in a new city where they have never done business before. To do this, they decided to use Outscraper’s Google Maps Data Scraper service. While using the Google Maps Data Scraper service, they also added the Emails & Contacts Scraper Enrichment service to collect email addresses as well.

As a result of the scraping task, they were able to find all the fence contractor companies in that city and added them to their CRM system. Now, the sales department can reach out to these companies and start selling.

But the person in charge of the supplier company’s CRM didn’t stop there. They also used the Google Maps Review scraping service to collect reviews and ratings for these fence contractors on Google Maps. As a result, they were able to identify the companies with the most reviews and the best ratings in the area. This allowed the sales department to focus on the most active fence contractors in the market.

If a company had few reviews or a low rating, the reviews were also examined to see if there were any issues that could be addressed. If the issue was related to the parts they were using, the sales department could use this information as a basis for a cold outreach.

By using Outscraper’s services, the supplier company was able to gather important information about potential customers and tailor their sales approach accordingly, leading to increased business opportunities and revenue.

Pruebe Outscraper ahora

If you’re looking to enhance the data in your CRM like in the example use case, Outscraper’s services can help you easily. With El Scraping de datos de Google Maps, El Scraping de correos electrónicos y contactos y la El Scraping de reseñas de Google Maps, you can extract detailed information about your customers which can inform more targeted marketing campaigns and improve your overall customer relationships. Plus, getting started with Outscraper is completely free and easy. Just sign up for an account and start testing our services today. Don’t miss out on the opportunity to unlock the full potential of your CRM data. Try Outscraper today!

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CRM enrichment is the process of adding valuable information to customer relationship management (CRM) data. By gathering and analyzing data from multiple sources, such as public records, social media, and third-party data providers. Outscraper has many different services to help companies to enrich their CRM data.

Customer enrichment is the process of collecting and adding valuable information about customers to a company’s database. This information can include data from sources such as public records, social media, and third-party data providers, which can be obtained using Outscraper’s Google Maps Data Scraper and Emails & Contacts Scraper services. The goal of customer enrichment is to provide a more complete and accurate view of customers and prospects, which can help companies enhance customer service, increase sales, and improve overall business performance.

Data enrichment is the process of enhancing and enriching existing data with additional information from external sources, such as public records, social media, and third-party data providers. Outscraper’s scraping services can be used to gather and analyze this information, which can then be added to a company’s database to provide a more complete and accurate view of customers and prospects.

The goals of data enrichment, which can be achieved with Outscraper’s data scraping services, are to provide a more complete and accurate view of customers and prospects, enhance customer service, increase sales and revenue, and improve overall business performance. By gathering and analyzing data from multiple sources, companies can enrich their data and gain valuable insights into customer behavior, preferences, and needs. This can help companies tailor their marketing and sales strategies to be more effective and gain a competitive advantage in today’s fast-paced business environment.

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